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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 161
$0
$600
$1,200
$1,800
$2,400
$3,000
0
20
40
60
80
100
NetflixQuarterlyRevenue($MM)
NetflixPaidSubscribers(MM)
Netflix Paid Subscribers (MM) Netflix Quarterly Revenue ($MM)
9/11
DVD /
Streaming Split
Source: Netflix
Note: Netflix subscription DVD service launched 9/1998. Data before Q3 2001 represents all subscribers because paid subscribers not broken
out. Netflix split streaming subs from DVD subs in Q3 2011; graph shows only streaming subs thereafter. ARPU shown ex-DVD.
Netflix = Catalyst for Internet-Driven Evolution of Video Industry…
95MM Streaming Subscribers in 10 Years…
Netflix Subscribers (MM) & Quarterly Revenue ($MM), 2/99 – 3/17, Global
Q1:17 Streaming ARPU per Month = $9.14
9/99
DVD Subscription
Launch
1/07
Streaming
Launch

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