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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 158
Source: Spotify, IFPI 2017 Global Music Report
* Subscribers as of 3/2017, when Spotify announced they had reached the 50 million subscriber mark.
…Spotify = 20% of Global Music Industry Revenue vs. 0% in 2008
0%
5%
10%
15%
20%
25%
30%
0
10
20
30
40
50
60
2008 2009 2010 2011 2012 2013 2014 2015 2016*
Spotifyas%ofGlobalMusicRevenue
SpotifyPaidSubscribers(MM)
Spotify Paid Subscribers (MM) Share of Global Music Revenue (%)
Spotify Subscribers (MM), 2008 – 2016*, Global
Q4:16 Monthly ARPU = €5.80 ($6.10)

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