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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 157
Source: Spotify
* Subscribers as of 3/2017, when Spotify announced they had reached the 50 million subscriber mark.
Spotify = Catalyst for Internet-Driven Evolution of Music Industry…
0  50MM Paid Subscribers / 126MM MAUs in <9 Years…
€0
€500
€1,000
€1,500
€2,000
€2,500
€3,000
0
10
20
30
40
50
60
2008 2009 2010 2011 2012 2013 2014 2015 2016*
SpotifyGlobalRevenue(€MM)
SpotifyPaidSubscribers(MM)
Spotify Paid Subscribers Spotify Global Revenue
Spotify Subscribers (MM) & Revenue (€MM), 2008 – 2016*, Global
Q4:16 Monthly ARPU = €5.80 ($6.10)

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