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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 154
Video = Why Cord-Cutting?
Lower Price + Convenience
Source: TiVo Q4 2016 Video Trends Report
Note: Survey includes 18+ year olds in USA and Canada, n=3,079. Other categories omitted include “Not My Choice,” “Share SVOD Login,”
“Moved In With New Roommate,” “Other.”
11%
13%
19%
27%
48%
80%
Bulk of Viewing is
Streaming Service
Original Content
Dropped Cable Upon
Moving / Relocating
Like to Binge Entire
Seasons via
Streaming
Use Antenna to Get
Basic Channels
Use an Internet
Streaming Service
Too Expensive
Reasons for Cutting Pay-TV Service, Q4:16

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