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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 153
Music = Why Streaming?
Access / Choice / Discovery / Personalization / Mobile / Fewer Ads
Source: Goldman Sachs Research, BPI
Note: BPI Survey as of 12/15, n=1,000 (UK only). Questions: “Why did you decide to pay for a music streaming subscription?” and “Thinking
about music streaming, to you, how important are the following?”
9%
19%
21%
22%
24%
27%
29%
42%
Viewed Ad
Offline
Listening
Bundled
Recs from
Friends /
Family
Listening
Choice
Mobile
Access
Get Rid
of Ads
Free Trial
Convert
Reasons for Paying for Music
Streaming, 12/15
Importance of Streaming Product
Features, 12/15
0% 20% 40% 60% 80% 100%
Share
Playlists
Build
Playlists
Simultaneous
Music Videos
Curation
/ Recs
Keep Up
with Hits
Support
Artists
Multi-Device
Listening
New Music
Discovery
Size of
Catalog
Very Fairly Not much Not at all

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