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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 15
$
$5
$10
$15
$20
$25
$30
$35
$40
$45
$50
USAAdvertisingRevenue($B)
$0
$5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
Google + Facebook =
85% (& Rising) Share of Internet Advertising Growth, USA
Advertising Revenue ($B) and Growth Rates (%) of
Google vs. Facebook vs. Other, USA, 2015 – 2016
2015 2016 2015 2016 2015 2016
Google Facebook Others
+20% Y/Y
+62% Y/Y
+9% Y/Y
Source: IAB / PWC Advertising Report (2016), Facebook, Morgan Stanley Research
Note: Facebook revenue includes Canada. Google USA ad revenue per Morgan Stanley estimates as company only discloses total ad revenue
and total USA revenue. “Others” includes all other USA internet (mobile + desktop) advertising revenue ex-Google / Facebook.

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