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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 144
eSports (Like Sports) = Money Follows Viewers + Winners…
Fan In-Game Purchases Boost Prize Pools
Prize Pool for The International (DOTA 2), 2011-2017
$1.6 $1.6
$2.9
$10.9
$18.4
$20.8
$10.7
$0
$5
$10
$15
$20
$25
2011 2012 2013 2014 2015 2016 2017 YTD
PrizePool($MM)
Base Prize Pool Compendium*
Source: ESPN, eSports Earnings, DOTA 2 (5/24/17)
Note: * The International Compendium represents 25% of in-game purchases during a promotional period leading up to the event. Players can
buy virtual items, levels, and other in-game content. As the total prize pool reaches different milestones all players who participated gain access
to more exclusive content. 2017 YTD as of 5/25/17.

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