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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 140
…eSports Trending vs. Traditional Sports =
Very Strong with Younger Generations
Millennials = 27% ‘Significant Preference’ for eSports vs. 27% for Traditional Sports
Non-Millennials = 45% for Traditional Sports vs. 13% for eSports
Which do you prefer, your favorite traditional sport or favorite eSport?
21% 27%
13%
13%
13%
13%
19%
18%
20%
13%
15%
11%
34%
27%
45%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All Responses All Millennials All Non-Millennials
%ofRespondentsthatindicatedat
leastaslightinterestineSports
Significantly prefer favorite eSport Slightly prefer favorite eSport
No preference Slightly prefer favorite traditional sport
Significantly prefer favorite traditional sport
Source: L.E.K. Sports Survey, Digital Engagement Part One: Sports and the “Millennial Problem” (2/17)

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