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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 14
Advertising $ =
Internet > TV Within 6 Months, Global
Internet vs. TV Ad Spend ($B), Global, 1995-2017E
$0
$50
$100
$150
$200
$250
GlobalAdvertisingSpend($B)
Global Internet Ad Spend Global TV Ad Spend
Source: Zenith Advertising Expenditure Forecasts (3/17)

Published in: Technology
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