Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

3,993,951 views

Published on

KP INTERNET TRENDS 2017 | PAGE 13
Advertising $ =
Shift to Usage (Mobile) Continues
% of Time Spent in Media vs. % of Advertising Spending, USA, 2016
4%
9%
38%
20%
28%
12%
9%
38%
20% 21%
0%
10%
20%
30%
40%
50%
Print Radio TV Internet Mobile
%ofTotalMediaConsumptionTime
orAdvertisingSpending
Time Spent Ad Spend
Total
Internet Ad
= $73B
Of Which
Mobile Ad
= $37B
~$16B
Opportunity
in USA
Source: Internet and Mobile advertising spend based on IAB and PwC data for full year 2016. Print, Radio, and TV advertising spend based on
Magna Global estimates for full year 2016. Print includes newspaper and magazine. Internet (IAB) includes desktop + laptop + other connected
devices. ~$16B opportunity calculated assuming Mobile (IAB) ad spend share equal its respective time spent share. Time spent share data
based on eMarketer (4/17). Arrows denote Y/Y shift in percent share. Excludes out-of-home, video game, and cinema advertising.

Published in: Technology
  • I have experienced a lot more semen and comfort ejaculating. ♣♣♣ https://bit.ly/2No6XLF
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I have experienced a lot more semen and comfort ejaculating. ♥♥♥ https://tinyurl.com/semenax101
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Download The Complete Lean Belly Breakthrough Program with Special Discount. ■■■ https://tinyurl.com/y6qaaou7
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Do This Simple 2-Minute Ritual To Loss 1 Pound Of Belly Fat Every 72 Hours ★★★ https://tinyurl.com/bkfitness4u
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Reasons why you should know this homemade recipe to stop your hair loss  https://bit.ly/2N8ZrEt
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

×