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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 114
Video Gaming =
Most Engaging Form of Social Media
Daily Minutes Spent per User Across Select Digital Media Platforms
51 50
35
30
21
0
10
20
30
40
50
60
Video Gaming
(Consoles, 9/16)
Facebook
Ecosystem (4/16)
King (Mobile
Games, 5/17)
Snapchat (5/17) Instagram (10/14)
AverageDailyMinutesSpentbyActiveUsers
Source: Global Web Index (9/16), Facebook Q1:16 Earnings Call (4/16) & Q3:14 Earnings Call (10/14), Activision Q1:17 Earnings Call (5/17), Snapchat Q1:17 Earnings Call (5/17)
Note: Video Gaming (Consoles): Global survey, n=17,990, of console users aged 16-64 asking “Roughly how many hours do you spend playing on game consoles during a typical day.”
Includes Xbox One, Nintendo Wii U, PS4, Xbox 360, PS3, Nintendo Wii King: Average time spent per DAU. King used to illustrate mobile gaming time spent given the global nature of the
platform and large base of daily active users (peaked at 158MM as of Q1:15, 128MM in Q4:15 was last disclosure). Snapchat: Average of the 25-30 minutes of daily usage found in the S-1
filing.

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