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The two growing categories of Design in Tech Report 2016

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The two growing categories of “designers” are those coming from Business and Technology. The three categories above are
co-dependent — you must embrace at least two of these categories in order to win in this century.
Source // @kpcb #DesignInTech @johnmaeda
kpcb.com/design
There Are Three Kinds of Design At Play. We Need To Be Specific.
Scale
DESIGN
CLASSICAL
DESIGN
there’s a right way to make
what is perfect, crafted,
and complete
Driver / the Industrial Revolution, and prior
to that at least a few millennia of ferment.
BUSINESS
DESIGN
THINKING
because execution has
outpaced innovation, and
experience matters
TECHNOLOGY
COMPUTATIONAL
DESIGN
designing for billions of
people and in realtime, is at
scale and TBD
Driver / the need to innovate in relation to
individual customer needs requires empathy.
Driver / the impact of Moore’s Law, mobile
computing, and the latest tech paradigms.
47
(individual)

Published in: Design
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