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In the kids games category, Design in Tech Report 2016

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In the kids games category, Toca is the leader with significantly higher revenue within the past year and more than 5x
downloads at peak than traditionally “gendered” games Lego Batman: DC Super Heroes and Sweet Shop by American Girl.
Source // @kpcb #DesignInTech @alicerawsthorn @aigadesign @tocaboca @justinsayarath
eyeondesign.aiga.org/can-design-be-genderless/ tocaboca.com/app/toca-hair-salon-2/
TOP PERFORMERS IN PAID APPS FOR KIDS
Products Designed With More Inclusive Biases Can Be More Profitable
AIGA NEWS
iOS App Highest Peak Download Day via AppAnnie
TOCA CHARACTERS
ARE GENDERLESS
“Design has to find new ways of
enabling individuals to express an
increasingly fluid and nuanced
multiplicity of gender identities, not just
in fashion and graphics, but in objects,
spaces, software, and so on.”
— @alicerawsthorn
JA
N
2015
A
PR
2015
JU
L
2015
O
C
T
2015
50K
25K
0K
iOS App Store Revenue per month in USD net of platform
commission via AppAnnie
14689downloads on
peak day
2581 1159
*V1 launched 11/30/12 *V1 launched 6/19/13 *V1 launched 12/19/14
38
downloads on
peak day
downloads on
peak day

Published in: Design
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