In the kids games category, Toca is the leader with signiﬁcantly higher revenue within the past year and more than 5x
downloads at peak than traditionally “gendered” games Lego Batman: DC Super Heroes and Sweet Shop by American Girl.
Source // @kpcb #DesignInTech @alicerawsthorn @aigadesign @tocaboca @justinsayarath
TOP PERFORMERS IN PAID APPS FOR KIDS
Products Designed With More Inclusive Biases Can Be More Proﬁtable
iOS App Highest Peak Download Day via AppAnnie
“Design has to ﬁnd new ways of
enabling individuals to express an
increasingly ﬂuid and nuanced
multiplicity of gender identities, not just
in fashion and graphics, but in objects,
spaces, software, and so on.”
iOS App Store Revenue per month in USD net of platform
commission via AppAnnie
*V1 launched 11/30/12 *V1 launched 6/19/13 *V1 launched 12/19/14
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