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In two separate studies we Design in Tech Report 2016

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In two separate studies we ran, Apple is always the outlier with regards to strong perception around product design quality.
However, when asked which companies are improving in design (vs needs improvement), Google shows up.
GOOGLE’S PRODUCTSAre Perceived as Improving the Most in Design
9%
33%
17%
34%
28%
24%
26%
52%
64%
40%
33%
20%
21%
22%
19%
8%
“Which of these company’s products are in
significant need of improvement in design?”
“Which of these company’s products have
seen a marked, recent improvement in design?”
?
How Apple Is Giving Design A
Bad Name
For years, Apple followed user-
centered design principles. Then
something went wrong.
Don Norman And Bruce Tognazzini
Top two reasons cited as the best
ways to improve the design of a
company’s products:
1. Have a CEO who makes product
design a priority.
2. Have an executive team that
makes product design a priority.
Source // @kpcb #DesignInTech @jnd1er @asktog @fastcompany @johnmaeda Data // Percentage of 545 responses to
fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name
28

Published in: Design
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