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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE 96
Source: Houzz
...Houzz Personalized Planning with Images =
3-4x Higher Engagement...5x Higher Purchase Conversion
View In My Room (2/16 Launch)
Pick a Product & Preview What It Looks Like
In Any Room Through Camera
50% of Users Who Made a Purchase in Latest
Version of Houzz App (Since 2/17/16)
Used View In My Room
Users = 97% More Likely to Use Houzz Next Time
They Shop...5.5x More Likely to Purchase...
Spend 3x More Time in App
Sketch (12/15)
Add Products from Houzz Marketplace to
Any Photo on Houzz or Your Own Sketch
Over 500K Sketches Saved Since Launch
Sketch Users = 5x More Likely to Purchase...
Spend 4x More Time in App

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