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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE 92
Source: Cowen & Company ”ShopTalk Conference Takeaways: A Glimpse Into The Future of Retail & eCommerce” (05/16)
Note: Based on Cowen & Company proprietary Consumer Internet Survey from April / May 2016 of 2,500 US consumers, 30% of which where Pinterest MAUs as of 4/16.
% of Users on Each Platform Who Utilize to
Find / Shop for Products, USA, 4/16
‘What Do You Use Pinterest For?’
(% of Respondents), USA, 4/16
55%
12% 12%
9%
5%
3%
0%
10%
20%
30%
40%
50%
60%
Pinterest Facebook Instagram Twitter LinkedIn Snapchat
10%
10%
15%
24%
55%
60%
Networking / promotion
News
Watching videos
Sharing photos / videos/
personal messages
Finding / shopping for
products
Viewing photos
Image-Based Platforms Like Pinterest =
Often Used for Finding Products / Shopping...

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