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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE 82
Source: Snapchat
+23% Visitation Lift Within 7 Days
of Seeing Friend’s Geofilter
+90% Higher Likelihood of Donating to (RED)
Among Those Who Saw Geofilter
Brand Filters Integrated into Snapchat Snaps by Users...
Often Geo-Fenced, in Venue
‘Love at First Bite’
by KFC
9MM+ Views
Geofilter offered @ 900+ KFCs
in UK and applied 200K+ times,
12/15 – 2/16
‘World AIDS Day – Join the Fight’
by (RED)
76MM+ Views
Each time a geofilter was sent, Bill & Melinda Gates
Foundation donated $3 to (RED)’s fight against AIDS
12/15

Published in: Technology
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