KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE 74
Source: “Engaging and Cultivating Millennials and Gen Z,” Denison University and Ologie, 12/14.
Note: Gen Z defined in this report as those born after 1995. In 2016 they are ages 1-20. Note that there may be different opinions on which years each generation begins and ends.
Generation Z (Ages 1-20) =
Communicates with Images
Gen Z
Tech Innate: 5 screens at once
Communicate with images
Creators and Collaborators
Future-focused
Realists
Want to work for success
vs
Attributes – Millennials vs. Gen Z
Millennials
Tech Savvy: 2 screens at once
Communicate with text
Curators and Sharers
Now-focused
Optimists
Want to be discovered

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