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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE 73
Source: ComScore Media Metrix Multi-Platform, 12/15.
Millennial Social Network Engagement Leaders = Visual...
Facebook / Snapchat / Instagram...
Age 18-34 Digital Audience Penetration vs.
Engagement of Leading Social Networks, USA, 12/15
0
200
400
600
800
1,000
1,200
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AverageMonthlyMinutesperVisitor
% Reach Among Age 18-34
Snapchat
Instagram
Twitter

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