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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE 69
...Stitch Fix Back-End Experience = 39% of Clients Purchase Majority
of Clothing from Stitch Fix vs. ~30% of Clients Y/Y
Stitch Fix = Data On Users + Data on Items + Constantly Improving Algorithms =
Drive High Customer Satisfaction...100% of Purchases from Recommendations
Data Collection on
Item-by-Item Basis Coupled with
User Insights
Stitch Fix captures 50-150 attributes on each
item, uses algorithms + feedback to determine
probability of success (i.e. item will be
purchased) for specific demographics, allows
stylists to better select items for clients
Data Networking Effect...
Helps Stylist Predict Success of
Items with Specific Client
The more information collected, the better the
probability of success. Stitch Fix showing 1:1
correlation between probability of purchase per
item and observed purchase rate over time
0%
20%
40%
60%
80%
100%
0% 20% 40% 60% 80%100%
ActualProportionPurchased
Probability of Purchase
Strong Consumer Engagement /
Anticipation...Increased Wallet
Share...
39% of Stitch Fix clients get majority of
clothing from Stitch Fix, up
from ~30% of clients a year ago
Example of Product Success
Probability by Age
Example of Product Success
Probability by Sizing
Source: Stitch Fix
Image: Cheapmamachick.com

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