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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE 63
...Products Become Brands...Brands Become Retailers...
Retailers Become Products / Brands...Retailers Come Into Homes...
Less differentiation between products / brands / retailers as single products evolve into brands + consumers shop directly from
brands + retailers leverage insights to develop own vertically-integrated brands...New distribution models emerging enabling
direct-to-consumer commerce in the home...
Brands 
Retailers
(Warby Parker)
Retailers 
Products / Brands
(Thrive Market)
New DTC
Distribution Models
(Stitch Fix)
Products 
Brands
(Casper)
Image: Myjane.ru, CNBC.com, Vanityfair.com, Insidebusinessnyc.com, Funandfit.org, Thrivemarket.com, Thedustyrosestyle.com, Stitchfix.tumblr.com

Published in: Technology
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