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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE 60
Internet Continues to Ramp as Retail Distribution Channel =
10% of Retail Sales vs. <2% in 2000
Source: U.S. Census Bureau, Federal Reserve Bank of St. Louis (5/16)
Note: E-commerce and retail sales data are seasonally adjusted. Retail sales exclude food services, retail trade from gasoline stations, and retail trade from automobiles and other motor vehicles.
E-Commerce as % of Total Retail Sales, USA, 2000 – 2015
0%
2%
4%
6%
8%
10%
12%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
E-Commerceas%ofRetailSales(%)
$340B+ of
E-Commerce
Spend

Published in: Technology
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