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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE 59
Millennials @ 27% of Population = Largest Generation, USA...
Spending Power Should Rise Significantly in Next 10-20 Years
Source: U.S. Census Bureau “2010-2014 American Community Survey 5-Year Estimates”, Bureau of Labor Statistics “Consumer Expenditure Survey 2014”
Note: Millennials defined as persons born between 1980 – 2000. There are varying opinions on what years each generation begin and end.
Population by Age Range, USA, 2014
0
10
20
30
40
50
60
70
<15
15to24
25to34
35to44
45to54
55to64
65to74
>75
USAPopulation(MM)
$0
$10
$20
$30
$40
$50
$60
$70
<25
25to34
35to44
45to54
55to64
65to74
>75
AnnualExpenditure($K)
Household Expenditure, Annual Average, by
Age of Reference Person, USA, 2014
Millennials

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