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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE 48
Source: Snapchat
Video Ads that Work =
Authentic / Entertaining / In-Context / Often Brief
Snapchat’s 3V Advertising
Vertical (Made for Mobiles) / Video (Great Way to Tell Story) / Viewing (Always Full Screen)
+30% Lift in Subscription Intent,
2x More Effective Than
Typical Mobile Channels
Spotify (10-Second Ad) in...
Snapchat Live Stories + Discover
26MM+ Views, 12/15
+3x Attendance Among Target Demo for
Snapchatters vs. Non-Snapchatters
= Opening Weekend Box Office
Furious 7 (10-Second Ad) in...
Ultra Music Festival Miami Live Story
14MM+ Views, 3/15

Published in: Technology
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