Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

3,801,441 views

Published on

KPCB INTERNET TRENDS 2016 | PAGE 45
@ Margin...
Advertisers Remain Over-Indexed to Legacy Media
Source: Advertising spend based on IAB data for full year 2015. Print includes newspaper and magazine. Internet includes desktop + laptop + other connected devices. ~$22B opportunity calculated
assuming Mobile ad spend share equal its respective time spent share. Time spent share data based on eMarketer 4/16. Arrows denote Y/Y shift in percent share.
Excludes out-of-home, video game, and cinema advertising.
% of Time Spent in Media vs. % of Advertising Spending, USA, 2015
4%
13%
36%
22%
25%
16%
10%
39%
23%
12%
0%
10%
20%
30%
40%
50%
Print Radio TV Internet Mobile
%ofTotalMediaConsumptionTime
orAdvertisingSpending
Time Spent Ad Spend
Total
Internet Ad
= $60B
Of Which
Mobile Ad
= $21B
~$22B
Opportunity
in USA

Published in: Technology
  • This new site crushes dating! view profiles now! ➤➤ http://t.cn/AiuW9zn5
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Visit Here to Download PDF Format === http://ebookdfsrewsa.justdied.com/ ebookdfsrewsa.justdied.comB01N9BHG3R-revue-des-deux-mondes-decembre-2016-tocqueville-la-democratie-face-a-ses-demons.html
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Get HERE to Read PDF Format === http://zakuratest.com/2297055153-Paie-2016.html
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • A Free Gift From Your Guardian Angel: Musical soundscape composed using sacred "Angel Tone" brings healing, abundance, and magic into your life. Go here to experience this majestic sound gifted to us from a "higher plane." ♣♣♣ http://ishbv.com/manifmagic/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Visit Here to Download This eBook === http://ebookdfsrewsa.justdied.com/ ebookdfsrewsa.justdied.com 8416248753-guia-photoespana-2016-photoespana-books.html
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

×