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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE
157
Re-Imagining Most Important Seat in Car =
Back Seat, Again?
Source: Time Spent data per Cowen & Co. Research + SurveyMonkey (n = 2,059, 6/15, minutes / day spent across all cohorts and extrapolated to hours / month), except for Spotify (per Company).
Commute data per US Census Bureau as of 2013; includes all modes of transportation apart from walking / biking. Assumes 25.9 minute one-way commute, assumed to be 5 days per week in both
commute directions and 4.35 average weeks / month. Images per RREC / SWNS.com, Mercedes-Benz, carbodydesign.com
Rolls Royce 10hp (1904) =
Designed for Rider
Mercedes-Benz F 015
‘Luxury in Motion’ Concept (2015) =
Déjà Vu?
21 21
19
13 13
11 11 10
6
0
5
10
15
20
25
Facebook Spotify Commute
Time
Instagram Snapchat Pinterest Twitter Tinder LinkedIn
Hours/User/Month,Various
Platforms
Commute Time = Significant Engagement / Entertainment Opportunity?

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