KPCB INTERNET TRENDS 2016 | PAGE
Re-Imagining Automotive Industry =
From Cars Produced to Miles Driven?
We do believe the traditional ownership model is being
disrupted...We’re going to see more change in the next five to
ten years than we’ve seen in the last 50.
You could say there would be less vehicles sold, but we’re
changing our business model to look at this as vehicle miles
traveled...I could argue that with autonomous vehicles, the
actual mileage on those vehicles will accumulate a lot more
than a personally owned vehicle.
Source: Mary Barra (General Motors), Mark Fields (Ford), Wall Street Journal
MARY BARRA, GM CEO, 10/25/15
MARK FIELDS, FORD CEO, 4/12/16