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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE
141
Primary Approaches to Autonomous Vehicle Rollouts =
All New or Assimilation...Traditional OEMs Taking Combined Approach
Source: Google, Tesla, Morgan Stanley Research, Reilly Brennan (Stanford)
• Roll out / upgrade autonomous features
in current automotive context
• Solves issue of integrating autonomy into
existing asset base
• Real-time, in-field updates &
improvements (Tesla over-the-air
software updates)...real-world learnings
• Semi-autonomous stages require
potentially dangerous resumption of
driver control
• OEM production cycles sometimes long,
which could cause innovation to remain
slow
• Key Example:
• Design & build vehicles from day one with
goal of full autonomy
• Craft architectures / systems for end
product needs and with full fleet in mind
• Adapt testing environments to needs
(individual city testing)
• Solves potentially dangerous middle layer
of semi-autonomy
• Need very specific environments and
regulation to guide integration with
current system
• Potentially difficult to scale
• Key Example:
Assimilation =
Gradual Rollout /
Mixed-Fleet Environments
All New =
Top-Down, Fully
Autonomous Vehicles

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