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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE
130
...Amazon Alexa Voice Platform Goal =
Faster / Easier Shopping on Amazon
Leveraging proliferation of microphones throughout house to reduce friction for making purchases...
3x faster to shop using microphone than to navigate menus in mobile apps*...
Amazon Echo
Amazon
Echo Dot
Amazon
Echo Tap
Amazon Prime
(~44MM USA Subscribers)
Evolution of Shopping
with Echo
1. Shopping Lists (2014)
2. Reorder past purchases by voice (2015)
3. Order new items – assuming you are fine
with Amazon selecting exact item (2015)
Source: Cowen & Company Internet Retail Tracker (3/16), Recode, MindMeld
Image: Amazon.com, Gadgets-and-tech.com, Tomaltman.com, Techtimes.com, Venturebeat.com
Note: *Per MindMeld study comparing voice-enabled commerce to mobile commerce for the following task, “show me men’s black Adidas shoes for under $75” – takes ~7 seconds using voice compared to
~3x longer navigating menus in an app.

Published in: Technology
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