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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE
109
Average Global Mobile User = ~33 Apps...12 Apps Used Daily...
80% of Time Spent in 3 Apps
Source: SimilarWeb, 5/16.
*Apps installed does not include pre-installed apps. Most commonly used apps includes preloads.
Day in Life of a Mobile User, 2016
Average # Apps
Installed on
Device*
Average Number
of Apps Used
Daily
Average Number of
Apps Accounting for
80%+ of App Usage
Time Spent on
Phone (per Day)
Most Commonly
Used Apps
USA 37 12 3 5 Hours
Facebook
Chrome
YouTube
Worldwide 33 12 3 4 Hours
Facebook
WhatsApp
Chrome

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