1. 500 B2B Contacts each
Month!
Start a Free LeadFerret account
Start a Free 30 day Trial of SalesNexus
Search for contacts in LeadFerret
Transfer to SalesNexus
Start email, calling and direct mail
campaigns

2. Your Hosts:
LeadFerret.com
Forest Cassidy, CEO
Stela Cassidy, VP of Sales and Marketing
SalesNexus.com
Craig Klein, CEO
Launch Pad Solutions
Michael Halper, CEO

3. Today‟s Presentation
•Intro to SalesNexus CRM and Email Marketing solution
•Intro to LeadFerret.com B2B Contacts
•The Vision – Automate Finding Qualified Leads and Focus
Sales Time on Closing
•Easy Approach to Content Based Email Campaigns
•What‟s included and what does it cost?
•How do I get started?
•Your Questions

4. Michael Halper
CEO, Launch Pad Solutions
Appointment Setting for B2B Sales Teams
Formerly used Hoovers and Salesforce.com

5. SalesNexus
CRM and Email Marketing
•Customer Relationship Management for Sales People
•Notes, Call Reminders, Documents, Custom Fields and
Searches
•Email Marketing for Sales People – Unlimited!
•Blasts and on-going drip campaigns
•Analytics – track opens, clicks with notifications
•Automated management of bounces and opt-outs

6. LeadFerret B2B Database
•5 M+ Business Contacts including
•Title, phone, address, revenue, employees, EMAILs, social profile
links and more!
•Search by SIC, Industry, Title and Location
•Free download includes email address
•Searchable Quality Score

7. Content Marketing
Creating engaging content that
your audience finds
helpful, informative and
entertaining
Where do I start?

8. The 555 System
•Create 5 educational “content” pieces to email to target
contacts
•Create 5 qualifying questions to set the bar for sales
engagement
•Create 5 FAQ emails that answer the questions all buyers ask

9. Several Content
based Emails allow
interested prospects
to Self Identify.

10. A few questions
qualify most valuable
prospects
FAQ Emails move
prospects through
the sales process
efficiently

11. Step 1
Who is your target?

12. LeadFerret
search
• Title
• Revenue
• Employees
• SIC Code
• Location

13. Demo

14. Step 2
Define the Pains You Solve
This is the outline of Content Pieces
• One for each of the most common “Pains” your service
addresses
• Could be blog, whitepaper, video, ebook, etc.
• Emails “sell” the Pain and the piece.
• Click a link to access the content.

15. Example content email

16. Step 3
Create your content! A few tips…
• Schedule Time to Work on It!
• Articles on other sites
• Video interview – you or a customer
• 4 Ways to „avoid pain #1‟
• Customer stories – case studies, testimonials, “don‟t let this
happen to you”
• Comparison of options/competitors
• Book recommendations

17. Step 4
5 Qualifying Questions
How do you know they‟re ready to buy and what the purchase
will be worth?
Not demographics!
Decision Maker? Decision process/body identified?
Budget? Ability to identify ROI?
Pain? Should be able to articulate at least one Technical Pain

18. Step 5
5 FAQs
What are the questions every prospect asks when they‟re
ready to buy?
Set up process?
Delivery time?
Steps in process?
Difficulty of set up/installation?
Customer Service options? Return/refund policy?

19. Follow these 5 Steps!
1. Define Your Target
2. Define Your Customers‟ Pains
3. Creating Your Content
4. Develop Qualifying Questions
5. Develop FAQ Emails

20. What‟s included? Costs?
•LeadFerret account – FREE!
•Search for and Target unlimited contacts
•Transfer 500 contacts to SalesNexus each month
•SalesNexus account - $55 per month per person
•50,000 emails per month!

21. What‟s Next?
 Join our upcoming Content Based Email
Marketing Workshops!
 Create FREE LeadFerret.com account
 Start a Free 30 day Trial of SalesNexus CRM
and Email Marketing

22. Your Questions ?

23. Start your Account
Today!
Get 500 Contacts in
the first 30 days!