More Sales Prospects in Less Time and More Profits
1. 500 B2B Contacts each
Start a Free LeadFerret account
Start a Free 30 day Trial of SalesNexus
Search for contacts in LeadFerret
Transfer to SalesNexus
Start email, calling and direct mail
2. Your Hosts:
Forest Cassidy, CEO
Stela Cassidy, VP of Sales and Marketing
Craig Klein, CEO
Launch Pad Solutions
Michael Halper, CEO
3. Today‟s Presentation
•Intro to SalesNexus CRM and Email Marketing solution
•Intro to LeadFerret.com B2B Contacts
•The Vision – Automate Finding Qualified Leads and Focus
Sales Time on Closing
•Easy Approach to Content Based Email Campaigns
•What‟s included and what does it cost?
•How do I get started?
CRM and Email Marketing
•Customer Relationship Management for Sales People
•Notes, Call Reminders, Documents, Custom Fields and
•Email Marketing for Sales People – Unlimited!
•Blasts and on-going drip campaigns
•Analytics – track opens, clicks with notifications
•Automated management of bounces and opt-outs
6. LeadFerret B2B Database
•5 M+ Business Contacts including
•Title, phone, address, revenue, employees, EMAILs, social profile
links and more!
•Search by SIC, Industry, Title and Location
•Free download includes email address
•Searchable Quality Score
7. Content Marketing
Creating engaging content that
your audience finds
helpful, informative and
Where do I start?
8. The 555 System
•Create 5 educational “content” pieces to email to target
•Create 5 qualifying questions to set the bar for sales
•Create 5 FAQ emails that answer the questions all buyers ask
14. Step 2
Define the Pains You Solve
This is the outline of Content Pieces
• One for each of the most common “Pains” your service
• Could be blog, whitepaper, video, ebook, etc.
• Emails “sell” the Pain and the piece.
• Click a link to access the content.
16. Step 3
Create your content! A few tips…
• Schedule Time to Work on It!
• Articles on other sites
• Video interview – you or a customer
• 4 Ways to „avoid pain #1‟
• Customer stories – case studies, testimonials, “don‟t let this
happen to you”
• Comparison of options/competitors
• Book recommendations
17. Step 4
5 Qualifying Questions
How do you know they‟re ready to buy and what the purchase
will be worth?
Decision Maker? Decision process/body identified?
Budget? Ability to identify ROI?
Pain? Should be able to articulate at least one Technical Pain
18. Step 5
What are the questions every prospect asks when they‟re
ready to buy?
Set up process?
Steps in process?
Difficulty of set up/installation?
Customer Service options? Return/refund policy?
19. Follow these 5 Steps!
1. Define Your Target
2. Define Your Customers‟ Pains
3. Creating Your Content
4. Develop Qualifying Questions
5. Develop FAQ Emails
20. What‟s included? Costs?
•LeadFerret account – FREE!
•Search for and Target unlimited contacts
•Transfer 500 contacts to SalesNexus each month
•SalesNexus account - $55 per month per person
•50,000 emails per month!
21. What‟s Next?
Join our upcoming Content Based Email
Create FREE LeadFerret.com account
Start a Free 30 day Trial of SalesNexus CRM
and Email Marketing