Grow Sales Funnel Conversions - Combine Calling and Emailing with Online CRM

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http://www.salesnexus.com/resources/sales-mastery-institute/maximizing-sales-funnel-conversion-online-crm/ - Wendy Weiss and Beth Rush share ideas and strategies for combining sales calling campaigns with email marketing to increase sales using Online CRM

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Grow Sales Funnel Conversions - Combine Calling and Emailing with Online CRM

  1. 1. Sales Mastery InstituteMaximizing Sales Funnel Conversions through Effective Calling and Emailing<br />Welcome! We’ll get started injust a few minutes.<br />
  2. 2. Maximizing Sales Funnel Conversions through Effective Calling and Emailing<br />Wendy Weiss – The Queen of Cold Calling™<br />Beth Rush – Rush Marketing Group<br />Craig Klein – SalesNexus<br />
  3. 3. Wendy WeissThe Queen of Cold Calling™<br />Author, speaker, sales trainer and sales coach<br />Leading authority on lead generation and cold calling<br />Featured in NYT, Business Week, Entrepreneur Magazine, Selling Power Magazine<br />Author of The Sales Winner’s Handbook: Essential Scripts & Strategies to Skyrocket Sales Performance, Cold Calling for Women, and more…<br />
  4. 4. Beth RushRush Marketing Group<br />25 year Sales and Marketing professional<br />Pitney Bowes, VP of Direct Marketing<br />Home Depot, Maintenance Warehouse, VP Sales<br />California Concept Skin Care, Owner<br />
  5. 5. Craig KleinSalesNexus.com<br />20+ year Sales Leader in Energy Business<br />CEO, Founder of SalesNexus<br />
  6. 6. Your Questions!<br />Find the Questions area in the GotoWebinar control panel and type in your questions.<br />We’ll respond to them as they come in.<br />
  7. 7. Typical Sales Calling Campaign<br /><ul><li>50 to 100 dials
  8. 8. 10 to 30 conversations
  9. 9. 5 to 15 appointments</li></ul> orders, etc.<br /><ul><li>10% conversion rate</li></li></ul><li>Typical Email Campaign<br /><ul><li>10,000 emails
  10. 10. 500 to 1000 opens
  11. 11. 100 to 200 click thrus
  12. 12. 1 to 2% conversion rate</li></li></ul><li>Maximizing Sales Funnel Conversions<br />Today’s discussion focuses on combining emails and calls to increase the close rate for sales opportunities.<br />
  13. 13. Emails and Calling Together – Why?<br /><ul><li>Different Strokes for Different Folks
  14. 14. Making initial contact is the greatest challenge
  15. 15. Some will respond to emails before calls and voice mails
  16. 16. Strengths of calls
  17. 17. Immediate
  18. 18. Personal connection
  19. 19. Weakness of calls
  20. 20. Depends on low probability of catching someone at the right time</li></li></ul><li>Keys to Success in Emailing<br />Segmented list for tracking & measuring results.<br />Relevant Content including… <br />From address<br />Subject line<br />Opening paragraph & copy<br />Creative<br />Call to action<br />Landing page<br />A Compelling Offer<br />The Right Frequency & Timing<br />Can-Spam Compliance<br />Plan-Implement-Track-Measure-Analyze-Test to make educated decisions on future campaigns<br />
  21. 21. Keys to Success in Calling<br />Belief<br />Target<br />Skill<br />Have a goal<br />Have a system<br />Take action<br />
  22. 22. What are realistic goals for telephone calling?<br />Get appointment, Agreement to have conversation<br />What are the challenges of being successful in calling?<br />Belief - Attitude<br />
  23. 23. What are realistic goals of emailing in the sales funnel?<br />What are the challenges of being successful in emailing?<br />Answers…<br />
  24. 24. How can calling and emailing support each other in the sales funnel?<br />
  25. 25. Assuming a 90 day sales cycle, how often should I….?<br />Call?<br />Email?<br />When combined?<br />
  26. 26. What else should be added?<br />Direct mail, etc.?<br />
  27. 27. What are the keys to success when combining calling and emailing?<br />
  28. 28. How important is measurement?<br />
  29. 29. Can calling campaigns build email lists?<br />
  30. 30. Can email campaigns build calling lists?<br />
  31. 31. Sales Mastery Institute<br />Not a SalesNexus customer yet?<br />Start your Free Trial of SalesNexus today and start calling and emailing!<br />http://salesnexus.com/free-trial<br />
  32. 32. Rush Marketing Group<br />Free Marketing Plan Workbook<br />www.rushmarketinggroup.com<br />
  33. 33. The Sales Winner’s Handbook:<br />Essential Scripts & Strategies to Skyrocket Sales Performance<br />(Insider Business by Phone Secrets)<br />http://bit.ly/salesnexus<br /><ul><li>53 Word-for-Word Scripts to Get the Appointment, Sail Through Objections, and Get the Sale...
  34. 34. Scripts for What to Say in Every Situation so You Get What You Ask for...
  35. 35. 144 Questions to Qualify Prospects, Gather Critical Information, Gain Agreement, Justify Price, and Close the Sale…
  36. 36. Claim $227 Worth of Additional Business-Building Audios & Guides - FREE...
  37. 37. And Much More...</li>

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