Making the Most of Linked In Basic

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Making the Most of Linked In Basic

  1. 1. Effective Networking – Part One MAKE THE MOST OF A BASIC ACCOUNT© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  2. 2. Why You Need to be Linked In Career opportunities Consulting offers Job inquiries Business deals Personal references Reconnect© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  3. 3. Finding Your Dream Job 1. Craft a strong online presence around the right keywords 2. Combine online and offline contacts 3. Network each day© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  4. 4. 1. Craft a Strong Online Presence Professional head shot© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  5. 5. 1. Craft a Strong Online Presence Professional head shot Laura DeAngelis, Experienced Bi-lingual Paralegal© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  6. 6. 1. Craft a Strong Online Presence Professional head shot Write your summary using keywords Laura DeAngelis, Experienced Bi-lingual Paralegal© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  7. 7. Keywords Job Titles - Software Engineer, Purchasing Agent, Marketing Manager, Controller, Administrative Assistant, Account Manager, Program Director Skills and Job Responsibilities - Systems Analysis, Application Prototyping, Rapid Application Development (RAD), Market Research, Strategic Planning, New Product Launch, Cost Variance Reports (CVR), Data Entry, Accounts Payable and Receivable (AP/AR) Education or Certification - Certified Network Administrator, CNA, Bachelor of Science in Computer Science, Certified Public Accountant, CPA, Six Sigma Black Belt Acronyms and Industry Terminology - TCP/IP, C++, RAD; MRPII, Windows Server 2008, Microsoft Excel, Computer Assisted Audit Techniques, Computer Aided Audit Tools (CAATS), Computer Assisted Audit Tools and Techniques (CAATTs) Source: CareerPerfect.com© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  8. 8. 1. Craft a Strong Online Presence Professional head shot Write your summary using keywords Update your profile on a regular basis Laura DeAngelis, Experienced Bi-lingual Paralegal© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  9. 9. 2. Combine Online & Offline Contacts Online connections should be brought to an offline relationship Individuals met offline should be encouraged to also connect online© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  10. 10. 3. Network in Some Way Every Day Join groups and participate Make recommendations Attend networking events Volunteer to speak at business organizations or other groups that include target audience© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  11. 11. LINKED IN NETWORKING TACTIC Join and Participate in Groups Relate to your area of expertise Answer questions, make recommendations and refer others© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  12. 12. LINKED IN NETWORKING TACTIC Recommend Before Being Asked Strengthens relationships Puts your link on their profile They may recommend you© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  13. 13. LINKED IN NETWORKING TACTIC Solve Someone’s Problem EARN SUBJECT MATTER EXPERT STATUS LinkedIn Answers: – Look through questions in your area of expertise or skill set – Answer questions – Post answers as “public” – Earn points with selected answers – More points rank you higher on expert list© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  14. 14. LINKED IN NETWORKING TACTIC Prompt Response Timely responses help build a reputation of being interested, connected and a valuable resource© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  15. 15. LINKED IN NETWORKING TACTIC Companies: A Good Lead Source  Identify dream companies  Search ‘Companies’ features  Find decision makers (DM)  See if your contacts connect to DM  Request introduction© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  16. 16. LINKED IN NETWORKING TACTIC SlideShare Presentations LinkedIn Applications SlideShare – free service Create presentations to inform while highlighting your expertise Post on profile page http://www.linkedin.com/static?key=application_ directory© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  17. 17. LINKED IN NETWORKING TACTIC Update Your Status Often  Change your status regularly  Make updates relevant  Once or twice a week© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  18. 18. LINKED IN NETWORKING TACTIC About Time Share 1 to 2 times a week Respond to questions with solutions or recommendations Check ‘Follow’ on posts to respond to comments Make recommendations Less than 1 hour a day – Add it to your calendar© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  19. 19. Final Points Don’t be quick to accept invitations; first check profiles to see if connecting makes sense Only connect to someone you: – Know and have met personally – Had an online conversation within a Group – Helped through ‘Answers’ - and they selected yours Do not ‘spam’ for contacts; Linked In will block you Linked In is a tool that can help move your career forward – don’t be afraid to use it© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  20. 20. A copy of this presentation is available for download at: LorentiWrites.com© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com
  21. 21. About Amy LorentiAmy Lorenti is a business writer, designer and marketing communications expert. Overthe past 25 years her clients have included some of the most successful companiesand organizations in the world.An entrepreneur since 1984, Amy began writing for her business-to-businessmarketing communications clients in the late ‘80s. When not running her owncompanies, she held interim positions including chief public relations officer for anaward-winning advertising agency and senior marketing positions for both a publicly-held international company focusing on the consumer fashion market and a privatecompany serving the IT sector with global outsourcing solutions.Amy’s blog - LorentiWrites.com - focuses on providing marketing ideas for individuals,entrepreneurs and the small business owner.Amy LorentiLorentiWrites.com – blogKlearIdea.com – marketing communications and design portfolioMindsThatWork.com – business consulting consortium© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com

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