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Influencer Marketing with Klear

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Learn how to find influencers, qualify them, see Twitter and Instagram analytics for their profiles and much more. Here you'll learn what influencer marketing really is, and how Klear can help you get started with it.

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Influencer Marketing with Klear

  1. 1. Building the Future of Influencer Marketing Together
  2. 2. 10.3M8.95.5M2.7M304K Expert Very Friendly Top 0.1% Very Friendly Top 0.1% London@beautycrush Top 0.5% London Expert London Expert Top 6% Zoë Steve Booker TheBeautycrush Chanel Ambrose @Zoella @steevebooker @chanelboateng YouTuber, Blogger, Friend & Pizza Addict Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people! Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder British fashion photographer based in NY and working in London & LA. Current city: New York. Find Influencers With 500 Million profiles, 60,000 categories, and 5 years worth of historical data, meet the most sophisticated influencer search engine out there. Influencer Marketing Expert Very Friendly Top 0.1% Zoë @Zoella Most Influentialin Fashion from London, UKonTwitter Network Twitter Most Influentialin Fashion from London, UKonTwitter Influence All Celebrities Power Users Casual Novice Network Twitter Instagram YouTube Blogs Country All London United Kingdom Skills Fashion Blogger 1.7M550K167K23K39K 29K279K85K16K14K
  3. 3. Find Influencers With 500 Million profiles, 60,000 categories, and 5 years worth of historical data, meet the most sophisticated influencer search engine out there. Fashion, Tech, Automotive, Food… Easily find the right influencers Influencer Marketing London Expert Top 6% Chanel Ambrose @chanelboateng British fashion photographer based in NY and working in London & LA. Current city: New York. Skills Fashion Blogger 10.3M8.95.5M2.7M304K Expert Very Friendly Top 0.1% Very Friendly Top 0.1% London@beautycrush Top 0.5% London Expert London Expert Top 6% Zoë Steve Booker TheBeautycrush Chanel Ambrose @Zoella @steevebooker @chanelboateng YouTuber, Blogger, Friend & Pizza Addict Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people! Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder British fashion photographer based in NY and working in London & LA. Current city: New York. Most Influentialin Fashion from London, UKonTwitter Influence All Celebrities Power Users Casual Novice Network Twitter Instagram YouTube Blogs Country All London United Kingdom Skills Fashion Blogger 1.7M550K167K23K39K 29K279K85K16K14K Expert Very Friendly Top 0.1% Zoë @Zoella Most Influentialin Fashion from London, UKonTwitter Network Twitter 10.3M8.95.5M2.7M304K Expert Very Friendly Top 0.1% London@beautycrush Top 0.5% Zoë TheBeautycrush @Zoella YouTuber, Blogger, Friend & Pizza Addict Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder Most Influentialin Fashion from London, UKonTwitter Influence All Celebrities Power Users Network Twitter Instagram YouTube Blogs 1.7M550K167K23K39K
  4. 4. Find Influencers With 500 Million profiles, 60,000 categories, and 5 years worth of historical data, meet the most sophisticated influencer search engine out there. In any country or city worldwide Fashion, Tech, Automotive, Food… Easily find the right influencers Influencer Marketing 10.3M8.95.5M2.7M304K Expert Very Friendly Top 0.1% Very Friendly Top 0.1% London@beautycrush Top 0.5% London Expert London Expert Top 6% Zoë Steve Booker TheBeautycrush Chanel Ambrose @Zoella @steevebooker @chanelboateng YouTuber, Blogger, Friend & Pizza Addict Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people! Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder British fashion photographer based in NY and working in London & LA. Current city: New York. Most Influentialin Fashion from London, UKonTwitter Influence All Celebrities Power Users Casual Novice Network Twitter Instagram YouTube Blogs Country All London United Kingdom Skills Fashion Blogger 1.7M550K167K23K39K 29K279K85K16K14K Very Friendly Top 0.1% London Expert London Expert Top 6% Steve Booker Chanel Ambrose @steevebooker @chanelboateng Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people! British fashion photographer based in NY and working in London & LA. Current city: New York. Power Users Casual Novice Country All London United Kingdom Skills Fashion Blogger 1.7M550K167K23K39K 29K279K85K16K14K Expert Very Friendly Top 0.1% Zoë @Zoella Most Influentialin Fashion from London, UKonTwitter Network Twitter London Expert Top 6% Chanel Ambrose @chanelboateng British fashion photographer based in NY and working in London & LA. Current city: New York. Skills Fashion Blogger 10.3M8.95.5M2.7M304K Expert Very Friendly Top 0.1% London@beautycrush Top 0.5% London Zoë Steve Booker TheBeautycrush @Zoella @steevebooker YouTuber, Blogger, Friend & Pizza Addict Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder Most Influentialin Fashion from London, UKonTwitter Influence All Celebrities Power Users Casual Novice Network Twitter Instagram YouTube Blogs 1.7M550K167K23K39K
  5. 5. Find Influencers Search for influencers in Twitter, Instagram, Youtube, or Blogs, and use the channel that best fits your target audience With 500 Million profiles, 60,000 categories, and 5 years worth of historical data, meet the most sophisticated influencer search engine out there. In any country or city worldwide Fashion, Tech, Automotive, Food… Easily find the right influencers Influencer Marketing 10.3M8.95.5M2.7M304K Expert Very Friendly Top 0.1% Very Friendly Top 0.1% London@beautycrush Top 0.5% London Expert London Expert Top 6% Zoë Steve Booker TheBeautycrush Chanel Ambrose @Zoella @steevebooker @chanelboateng YouTuber, Blogger, Friend & Pizza Addict Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people! Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder British fashion photographer based in NY and working in London & LA. Current city: New York. Most Influentialin Fashion from London, UKonTwitter Influence All Celebrities Power Users Casual Novice Network Twitter Instagram YouTube Blogs Country All London United Kingdom Skills Fashion Blogger 1.7M550K167K23K39K 29K279K85K16K14K Very Friendly Top 0.1% London@beautycrush Top 0.5% London Expert London Expert Top 6% Steve Booker TheBeautycrush Chanel Ambrose @steevebooker @chanelboateng Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people! Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder British fashion photographer based in NY and working in London & LA. Current city: New York. Influence All Celebrities Power Users Casual Novice Country All London United Kingdom Skills Fashion Blogger 1.7M550K167K23K39K 29K279K85K16K14K Expert Very Friendly Top 0.1% Zoë @Zoella Most Influentialin Fashion from London, UKonTwitter Network Twitter London Expert Top 6% Chanel Ambrose @chanelboateng British fashion photographer based in NY and working in London & LA. Current city: New York. Skills Fashion Blogger 10.3M8.95.5M2.7M304K Expert Very Friendly Top 0.1% London@beautycrush Top 0.5% London Zoë Steve Booker TheBeautycrush @Zoella @steevebooker YouTuber, Blogger, Friend & Pizza Addict Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder Most Influentialin Fashion from London, UKonTwitter Influence All Celebrities Power Users Casual Novice Network Twitter Instagram YouTube Blogs 1.7M550K167K23K39K
  6. 6. Search for influencers in Twitter, Instagram, Youtube, or Blogs, and use the channel that best fits your target audience Find Influencers Filter out celebrity accounts and focus on the magic middle With 500 Million profiles, 60,000 categories, and 5 years worth of historical data, meet the most sophisticated influencer search engine out there. In any country or city worldwide Fashion, Tech, Automotive, Food… Easily find the right influencers Influencer Marketing 10.3M8.95.5M2.7M304K Expert Very Friendly Top 0.1% Very Friendly Top 0.1% London@beautycrush Top 0.5% London Expert London Expert Top 6% Zoë Steve Booker TheBeautycrush Chanel Ambrose @Zoella @steevebooker @chanelboateng YouTuber, Blogger, Friend & Pizza Addict Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people! Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder British fashion photographer based in NY and working in London & LA. Current city: New York. Most Influentialin Fashion from London, UKonTwitter Influence All Celebrities Power Users Casual Novice Network Twitter Instagram YouTube Blogs Country All London United Kingdom Skills Fashion Blogger 1.7M550K167K23K39K 29K279K85K16K14K Expert Very Friendly Top 0.1% Zoë @Zoella Most Influentialin Fashion from London, UKonTwitter Network Twitter London Expert Top 6% Chanel Ambrose @chanelboateng British fashion photographer based in NY and working in London & LA. Current city: New York. Skills Fashion Blogger
  7. 7. Find Influencers With 500 Million profiles, 60,000 categories, and 5 years worth of historical data, meet the most sophisticated influencer search engine out there. In any country or city worldwide Fashion, Tech, Automotive, Food… Easily find the right influencers Click to access the profile Influencer Marketing Search for influencers in Twitter, Instagram, Youtube, or Blogs, and use the channel that best fits your target audience Filter out celebrity accounts and focus on the magic middle Zoë YouTuber, Blogger, Friend & Pizza Addict Add To List Connect TOP 0.1%FRIENDLYFASHION EXPERT 10.3M8.95.5M2.7M304K Expert Very Friendly Top 0.1% Very Friendly Top 0.1% London@beautycrush Top 0.5% London Expert London Expert Top 6% Zoë Steve Booker TheBeautycrush Chanel Ambrose @Zoella @steevebooker @chanelboateng YouTuber, Blogger, Friend & Pizza Addict Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people! Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder British fashion photographer based in NY and working in London & LA. Current city: New York. Most Influentialin Fashion from London, UKonTwitter Influence All Celebrities Power Users Casual Novice Network Twitter Instagram YouTube Blogs Country All London United Kingdom Skills Fashion Blogger 1.7M550K167K23K39K 29K279K85K16K14K Very Friendly Top 0.1% London@beautycrush Top 0.5% London Expert London Expert Top 6% Steve Booker TheBeautycrush Chanel Ambrose @steevebooker @chanelboateng Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people! Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder British fashion photographer based in NY and working in London & LA. Current city: New York. All Celebrities Power Users Casual Novice Country All London United Kingdom Skills Fashion Blogger 1.7M550K167K23K39K 29K279K85K16K14K London Expert Top 6% Chanel Ambrose @chanelboateng British fashion photographer based in NY and working in London & LA. Current city: New York. Skills Fashion Blogger
  8. 8. Qualify Get all the insights you need to make sure you are focusing on the right people. Influencer Marketing Zoë YouTuber, Blogger, Friend & Pizza Addict Add To List Connect TOP 0.1%FRIENDLYFASHION EXPERT NetworkDemographicsContentOverview INFLUENCE 99/100 ENGAGEMENT LEVEL Outstanding TRUE REACH Influential Topics Fashion, Blogger Top Location United Kingdom 5,248,460 ė 950 ♥ 488K 44 5.8K ♥ 3.7K 11K 281 Zoë YouTuber, Blogger, Friend & Pizza Addict Add To List Connect TOP 0.1%FRIENDLYFASHION EXPERT Zoë YouTuber, Blogger, Friend & Pizza Addict Add To List Connect TOP 0.1%FRIENDLYFASHION EXPERT NetworkDemographicsContentOverview INFLUENCE INSIGHTS AUDIENCE 99/100 ENGAGEMENT LEVEL Outstanding TRUE REACH Influential Topics Fashion, Blogger 3 Landscape Mentions Top Location United Kingdom 5,248,460 ė Super Active 14 Posts per day (alll time) 98% of Tweets are RepliesApproachable 950 ♥ 488K 44 5.8K ♥ 3.7K 11K 281 2.2M 1 2 27,656,313 Total Fans Twitter 5.5M Instagram 8.9M Facebook 2.7M Blog 304K YouTube 10.3M London Expert Top 6% Chanel Ambrose @chanelboateng British fashion photographer based in NY and working in London & LA. Current city: New York. Skills Fashion Blogger
  9. 9. Influencer Marketing Super Active 14 Posts per day (alll time) 98% of Tweets are RepliesApproachable 27,656,313 Total Fans 2.7M Blog 304K YouTube 10.3M INSIGHTS AUDIENCE 3 Landscape Mentions Top Location United Kingdom Super Active 14 Posts per day (alll time) 98% of Tweets are RepliesApproachable ♥ 488K 5.8K 11K 281 2.2M 1 2 27,656,313 Total Fans Twitter 5.5M Instagram 8.9M Facebook 2.7M Blog 304K YouTube 10.3M Qualify Get all the insights you need to make sure you are focusing on the right people. That are influential in the right categories Zoë YouTuber, Blogger, Friend & Pizza Addict Add To List Connect TOP 0.1%FRIENDLYFASHION EXPERT NetworkDemographicsContentOverview INFLUENCE INSIGHTS AUDIENCE 99/100 ENGAGEMENT LEVEL Outstanding TRUE REACH Influential Topics Fashion, Blogger 3 Landscape Mentions Top Location United Kingdom 5,248,460 ė Super Active 14 Posts per day (alll time) 98% of Tweets are RepliesApproachable 950 ♥ 488K 44 5.8K ♥ 3.7K 11K 281 2.2M 1 2 27,656,313 Total Fans Twitter 5.5M Instagram 8.9M Facebook 2.7M Blog 304K YouTube 10.3M Zoë YouTuber, Blogger, Friend & Pizza Addict Add To List Connect TOP 0.1%FRIENDLYFASHION EXPERT Zoë YouTuber, Blogger, Friend & Pizza Addict Add To List Connect TOP 0.1%FRIENDLYFASHION EXPERT NetworkDemographicsContentOverview INFLUENCE 99/100 ENGAGEMENT LEVEL Outstanding TRUE REACH Influential Topics Fashion, Blogger 5,248,460 ė 950 ♥ 488K 44 5.8K ♥ 3.7K
  10. 10. Influencer Marketing Qualify With high amplification potential Get all the insights you need to make sure you are focusing on the right people. That are influential in the right categories Zoë YouTuber, Blogger, Friend & Pizza Addict Add To List Connect TOP 0.1%FRIENDLYFASHION EXPERT NetworkDemographicsContentOverview INFLUENCE INSIGHTS AUDIENCE 99/100 ENGAGEMENT LEVEL Outstanding TRUE REACH Influential Topics Fashion, Blogger 3 Landscape Mentions Top Location United Kingdom 5,248,460 ė Super Active 14 Posts per day (alll time) 98% of Tweets are RepliesApproachable 950 ♥ 488K 44 5.8K ♥ 3.7K 11K 281 2.2M 1 2 27,656,313 Total Fans Twitter 5.5M Instagram 8.9M Facebook 2.7M Blog 304K YouTube 10.3M INSIGHTS AUDIENCE 3 Landscape Mentions United Kingdom Super Active 14 Posts per day (alll time) 98% of Tweets are RepliesApproachable 11K 281 2.2M 1 2 27,656,313 Total Fans Twitter 5.5M Instagram 8.9M Facebook 2.7M Blog 304K YouTube 10.3M Zoë YouTuber, Blogger, Friend & Pizza Addict Add To List Connect TOP 0.1%FRIENDLYFASHION EXPERT Super Active 14 Posts per day (alll time) 98% of Tweets are RepliesApproachable 27,656,313 Total Fans 2.7M Blog 304K YouTube 10.3M
  11. 11. Influencer Marketing Qualify With high amplification potential Get all the insights you need to make sure you are focusing on the right people. That are influential in the right categories Be aware of their interactions within your industry Zoë YouTuber, Blogger, Friend & Pizza Addict Add To List Connect TOP 0.1%FRIENDLYFASHION EXPERT NetworkDemographicsContentOverview INFLUENCE INSIGHTS AUDIENCE 99/100 ENGAGEMENT LEVEL Outstanding TRUE REACH Influential Topics Fashion, Blogger 3 Landscape Mentions Top Location United Kingdom 5,248,460 ė Super Active 14 Posts per day (alll time) 98% of Tweets are RepliesApproachable 950 ♥ 488K 44 5.8K ♥ 3.7K 11K 281 2.2M 1 2 27,656,313 Total Fans Twitter 5.5M Instagram 8.9M Facebook 2.7M Blog 304K YouTube 10.3M Zoë YouTuber, Blogger, Friend & Pizza Addict Add To List Connect TOP 0.1%FRIENDLYFASHION EXPERT Super Active 14 Posts per day (alll time) 98% of Tweets are RepliesApproachable 27,656,313 Total Fans 2.7M Blog 304K YouTube 10.3M
  12. 12. Qualify With high amplification potential Get all the insights you need to make sure you are focusing on the right people. That are influential in the right categories Qualified? Add her to your outreach list Influencer Marketing Be aware of their interactions within your industry Zoë YouTuber, Blogger, Friend & Pizza Addict Add To List Connect TOP 0.1%FRIENDLYFASHION EXPERT NetworkDemographicsContentOverview INFLUENCE INSIGHTS AUDIENCE 99/100 ENGAGEMENT LEVEL Outstanding TRUE REACH Influential Topics Fashion, Blogger 3 Landscape Mentions Top Location United Kingdom 5,248,460 ė Super Active 14 Posts per day (alll time) 98% of Tweets are RepliesApproachable 950 ♥ 488K 44 5.8K ♥ 3.7K 11K 281 2.2M 1 2 27,656,313 Total Fans Twitter 5.5M Instagram 8.9M Facebook 2.7M Blog 304K YouTube 10.3M OTHER MENTIONS 35HUGOBOSS CALVIN KLEIN MENTIONS INFLUENCEFANS SKILLS Fashion LOCATION bryanboy NYC Campaign Super Active 14 Posts per day (alll time) 98% of Tweets are RepliesApproachable 27,656,313 Total Fans 2.7M Blog 304K YouTube 10.3M Zoë YouTuber, Blogger, Friend & Pizza Addict Add To List Connect TOP 0.1%FRIENDLYFASHION EXPERT NetworkDemographicsContentOverview INFLUENCE 99/100 ENGAGEMENT LEVEL Outstanding TRUE REACH Influential Topics Fashion, Blogger Top Location United Kingdom 5,248,460 ė 950 ♥ 488K 44 5.8K ♥ 3.7K 11K 281
  13. 13. Manage your influencer program in private lists. Keep track of your outreach and influencer activation. OTHER MENTIONS 17Burberry 35HUGOBOSS 1TopShop 1ZARA CALVIN KLEIN MENTIONS 24 2 INFLUENCE 82 57 FANS 1,244,326 32,538 SKILLS Fashion Stylists Beauty Fashion LOCATION New York London bryanboy Connect Amber Katz Connect NYC Campaign Influencer Marketing Influencer Management 1Versace 4HUGOBOSS 2 91221,341 Modeling Fashion New York KyleEditor Connect 24ZARA2 5730,433 Fashion Blogger New York Karen Blanchard Connect OTHER MENTIONS 35HUGOBOSS CALVIN KLEIN MENTIONS INFLUENCEFANS SKILLS Fashion LOCATION bryanboy NYC Campaign OTHER MENTIONS 17Burberry 35HUGOBOSS CALVIN KLEIN MENTIONS 24 INFLUENCE 82 FANS 1,244,326 SKILLS Fashion Stylists LOCATION London bryanboy Connect NYC Campaign 1TopShop 1ZARA 2 5732,538 Beauty Fashion New York Amber Katz Connect 1Versace 4HUGOBOSS 2 91221,341 Modeling Fashion New YorkConnect 24ZARA2 5730,433 Fashion Blogger New York Karen Blanchard Connect Super Active 14 Posts per day (alll time) 98% of Tweets are RepliesApproachable 27,656,313 Total Fans 2.7M Blog 304K YouTube 10.3M
  14. 14. OTHER MENTIONS 17Burberry 35HUGOBOSS 1TopShop 1ZARA CALVIN KLEIN MENTIONS 24 2 INFLUENCE 82 57 FANS 1,244,326 32,538 SKILLS Fashion Stylists Beauty Fashion LOCATION New York London bryanboy Connect Amber Katz Connect NYC Campaign 1Versace 4HUGOBOSS 2 91221,341 Modeling Fashion New York KyleEditor Connect 24ZARA2 5730,433 Fashion Blogger New York Karen Blanchard Connect Track mentions and interactions your influencers are having with your brand and campaign Influencer Marketing24ZARA2 5730,433 Fashion Blogger New York Karen Blanchard Connect OTHER MENTIONS 35HUGOBOSS CALVIN KLEIN MENTIONS INFLUENCEFANS SKILLS Fashion LOCATION bryanboy NYC Campaign 14 / 135 Users In NYC Campaign Mentioned Calvin Klein 336 Mentions bryanboy 24 124 Mentions 1.2K Engagements 18K Reach $21K Potential ROI Mentions $1,245 Estimated ROI 54 Eng. 12K Reach 13 Mentions 32 Eng. 9K Reach KyleEditor 436 01/14/2015 Imagine a Francisco Costa at Dior and Raf Simons at Calvin Klein Collection switch. 124 10/27/2015464 02/10/2016 Manage your influencer program in private lists. Keep track of your outreach and influencer activation. Influencer Management
  15. 15. OTHER MENTIONS 17Burberry 35HUGOBOSS 1TopShop 1ZARA CALVIN KLEIN MENTIONS 24 2 INFLUENCE 82 57 FANS 1,244,326 32,538 SKILLS Fashion Stylists Beauty Fashion LOCATION New York London bryanboy Connect Amber Katz Connect NYC Campaign 1Versace 4HUGOBOSS 2 91221,341 Modeling Fashion New York KyleEditor Connect 24ZARA2 5730,433 Fashion Blogger New York Karen Blanchard Connect As well as any interactions they are having with your competitors or industry keywords Influencer Marketing24ZARA2 5730,433 Fashion Blogger New York Karen Blanchard Connect 14 / 135 Users In NYC Campaign Mentioned Calvin Klein bryanboy 336 Total Mentions 33,458 Total Retweets 347,317,732 Total Impressions Imagine a Francisco Costa at Dior and Raf Simons at Track mentions and interactions your influencers are having with your brand and campaign Manage your influencer program in private lists. Keep track of your outreach and influencer activation. Influencer Management 14 / 135 Users In NYC Campaign Mentioned Calvin Klein 336 Mentions bryanboy 24 124 Mentions 1.2K Engagements 18K Reach $21K Potential ROI Mentions $1,245 Estimated ROI 54 Eng. 12K Reach 13 Mentions 32 Eng. 9K Reach KyleEditor 436 01/14/2015 Imagine a Francisco Costa at Dior and Raf Simons at Calvin Klein Collection switch. 124 10/27/2015464 02/10/2016
  16. 16. Influencer Marketing 14 / 135 Users In NYC Campaign Mentioned Calvin Klein 336 Mentions bryanboy 24 124 Mentions 1.2K Engagements 18K Reach $21K Potential ROI Mentions $1,245 Estimated ROI 54 Eng. 12K Reach 13 Mentions 32 Eng. 9K Reach 201 Mentions $4,221 Estimated ROI 113 Eng. 24K Reach 39 Mentions 11 Eng. 10.1K Reach KyleEditor 436 01/14/2015 Imagine a Francisco Costa at Dior and Raf Simons at Calvin Klein Collection switch. 124 10/27/2015 27,257 06/02/2015 464 02/10/2016 Here's how those @justinbieber and @KendallJenner ads have worked out for @CalvinKlein: bit.ly/1FrOK1s 857 11/26/2015 185 07/15/2015 Measure Success Measure the success of your influencer program 1TopShop 1ZARA 2 5732,538 Beauty Fashion New York Amber Katz Connect 24ZARA2 5730,433 Fashion Blogger New York Karen Blanchard Connect 24ZARA2 5730,433 Fashion Blogger New York Karen Blanchard Connect 14 / 135 Users In NYC Campaign Mentioned Calvin Klein bryanboy 336 Total Mentions 33,458 Total Retweets 347,317,732 Total Impressions Imagine a Francisco Costa at Dior and Raf Simons at
  17. 17. Understand the impact on your brand and quantify KPIs and ROI Influencer Marketing 1TopShop 1ZARA 2 32,5 Amber Katz Connect 1Versace 4HUGOBOSS 2 221,3Connect 24ZARA2 30,4 Karen Blanchard Connect 39 Mentions 11 Eng. 10.1K Reach 27,257 06/02/2015857 11/26/2015 185 07/15/2015 14 / 135 Users In NYC Campaign Mentioned Calvin Klein 336 Mentions bryanboy 124 Mentions 1.2K Engagements 18K Reach $21K Potential ROI Measure Success Measure the success of your influencer program 14 / 135 Users In NYC Campaign Mentioned Calvin Klein 336 Mentions bryanboy 24 124 Mentions 1.2K Engagements 18K Reach $21K Potential ROI Mentions $1,245 Estimated ROI 54 Eng. 12K Reach 13 Mentions 32 Eng. 9K Reach 201 Mentions $4,221 Estimated ROI 113 Eng. 24K Reach 39 Mentions 11 Eng. 10.1K Reach KyleEditor 436 01/14/2015 Imagine a Francisco Costa at Dior and Raf Simons at Calvin Klein Collection switch. 124 10/27/2015 27,257 06/02/2015 464 02/10/2016 Here's how those @justinbieber and @KendallJenner ads have worked out for @CalvinKlein: bit.ly/1FrOK1s 857 11/26/2015 185 07/15/2015
  18. 18. Influencer Marketing 14,164,896 Impressions KyleEditor 245 Mentions 124 Retweets 489,592,565 Impressions 436 01/14/2015 124 10/27/2015 27,257 06/02/2015 Blog Post: The Multiples: To me, winter is an excuse to just wear more clothes… Jacket: Zara. Skirt: Alice ... bit.ly/1lSfuVu Karen Blanchard No heels for the next few weeks Pants - Zara Biker boots - Coach #snow #coach #whatiwore… instagram.com/p/BA-oLE wAYJR/ Ruffled winter layering 464 02/10/2016 Here's how those @justinbieber and @KendallJenner ads have worked out for @CalvinKlein: bit.ly/1FrOK1s 857 11/26/2015 185 07/15/2015 Understand the impact on your brand and quantify KPIs and ROI Access granular metrics to understand the impact of each individual and the content equity that was generated for your brand Measure Success Measure the success of your influencer program 14 / 135 Users In NYC Campaign Mentioned Calvin Klein 336 Mentions bryanboy 24 124 Mentions 1.2K Engagements 18K Reach $21K Potential ROI Mentions $1,245 Estimated ROI 54 Eng. 12K Reach 13 Mentions 32 Eng. 9K Reach 201 Mentions $4,221 Estimated ROI 113 Eng. 24K Reach 39 Mentions 11 Eng. 10.1K Reach KyleEditor 436 01/14/2015 Imagine a Francisco Costa at Dior and Raf Simons at Calvin Klein Collection switch. 124 10/27/2015 27,257 06/02/2015 464 02/10/2016 Here's how those @justinbieber and @KendallJenner ads have worked out for @CalvinKlein: bit.ly/1FrOK1s 857 11/26/2015 185 07/15/2015 5,138 Mentions London Fashion Week On TwitterMostly Twitter MENTIONS 6.5K REACH 56K On Twitter IMPRESSIONS 785K TOP PEOPLE 39 Mentions 11 Eng. 10.1K Reach 27,257 06/02/2015857 11/26/2015 185 07/15/2015
  19. 19. Influencer Marketing Monitor your campaigns on Twitter and Instagram. Get a comprehensive report on exposure, earned content, and understand the demographics of the target audience actually reached. Capture the audience engaging with your campaign and identify new influencers that are driving conversations. Campaign Monitoring Influencer Marketing 5,138 Mentions London Fashion Week On TwitterMostly Twitter MENTIONS 6.5K REACH 56K On Twitter IMPRESSIONS 785K TOP PEOPLE 4.6K Twitter 1.4K Instagram Mentions 800 1200 400 0 24 Nov 26 Nov 28 Nov 30 Nov 2 Dec 124 10/27/2015 27,257 06/02/2015 5,138 Mentions London Fashion Week 56.6% GENDER Women 54% TOP AGE GROUP 18-24 51% TOP COUNTRY UnitedKingdom 11% TOP SKILL Fashion 39 Mentions 11 Eng. 10.1K Reach 27,257 06/02/2015857 11/26/2015 185 07/15/2015
  20. 20. Track the audience engaging with your campaign to under- stand if you are reaching your target 5,138 Mentions London Fashion Week 56.6% GENDER Women 54% TOP AGE GROUP 18-24 51% TOP COUNTRY UnitedKingdom 11% TOP SKILL Fashion INFLUENCE LONDON FASHION WEEK Novice 31% 48% 20% 0.7% Casual Power Users Celebs Novice Casual Power Users Celebs COUNTRIES LONDON FASHION WEEK United Kingdom 51% 18% 5% 3% United States France Thailand United States United Kingdom France Thailand Monitor your campaigns on Twitter and Instagram. Get a comprehensive report on exposure, earned content, and understand the demographics of the target audience actually reached. Capture the audience engaging with your campaign and identify new influencers that are driving conversations. Campaign Monitoring Influencer Marketing 0 24 Nov 26 Nov 28 Nov 30 Nov 2 Dec

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