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Macro Editing in Convergence Media


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This is a slideshow that accompanied my first lecture about Macro Editing for content and flow.

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Macro Editing in Convergence Media

  1. 1. News Editing Spring 2009
  2. 2. Today’s agenda—Feb. 9 <ul><li>Return Quiz #2 </li></ul><ul><li>Discuss Chapter 4, Macro Editing </li></ul>
  3. 3. Quiz #2 <ul><li>Let’s take a look </li></ul>
  4. 4. Chapter 4 <ul><li>Macro editing is big picture editing </li></ul><ul><ul><li>Are stories worth running? </li></ul></ul><ul><ul><li>Does it have a good lead? Is it well organized? Does it flow well? </li></ul></ul><ul><ul><li>Does it have unanswered questions? </li></ul></ul><ul><ul><li>Is it accurate? </li></ul></ul><ul><ul><li>Is it objective? </li></ul></ul><ul><ul><li>Is it legal, ethical, tasteful and sensitive? </li></ul></ul>
  5. 5. Is it worth running? <ul><li>Reader-centered </li></ul><ul><ul><li>Focus on something your audience wants </li></ul></ul><ul><ul><li>Focus on something your audience needs </li></ul></ul><ul><li>Who is your audience? </li></ul><ul><li>Put yourself in their shoes and answer </li></ul><ul><ul><li>Does it directly affect my life? </li></ul></ul><ul><ul><ul><li>Money </li></ul></ul></ul><ul><ul><ul><li>Emotional impact on family or friends </li></ul></ul></ul><ul><ul><li>Will I find it interesting? </li></ul></ul><ul><ul><li>People focus—especially important in PR </li></ul></ul>
  6. 6. Kill that story <ul><li>Assignment editor decides </li></ul><ul><li>Can be the specific section editor </li></ul><ul><li>Sometimes best to check with the reporter </li></ul>
  7. 7. How important is the story? <ul><li>Determines the length </li></ul><ul><li>How much does the audience care about the story? </li></ul><ul><li>How much space is available? </li></ul><ul><li>Newshole….. </li></ul><ul><li>You want to give reporters guidance on how important a story is before they begin work on it </li></ul>
  8. 8. Good leads <ul><li>Hard news and soft news are different </li></ul><ul><li>Why? </li></ul>
  9. 9. Hard News versus Soft News <ul><li>Hard news </li></ul><ul><ul><li>Timely </li></ul></ul><ul><ul><li>Conflicts </li></ul></ul><ul><ul><li>Just happened </li></ul></ul><ul><ul><li>Answer these questions </li></ul></ul><ul><ul><ul><li>What happened </li></ul></ul></ul><ul><ul><ul><li>Why it happened </li></ul></ul></ul><ul><ul><ul><li>How readers are affected </li></ul></ul></ul><ul><ul><li>Examples: Crimes, fires, meetings, speeches , court testimony </li></ul></ul>
  10. 10. Basic Hard News Story <ul><li>Inverted Pyramid and Story Focus </li></ul><ul><ul><li>The basic news story is told upside down (inverted pyramid), with most important information first to least important information. Results of a news event first. </li></ul></ul><ul><li>  </li></ul>Lead Less important info. Least important info.
  11. 11. Basic Questions to be Answered in a Hard News Story <ul><li>5 Ws and an H </li></ul><ul><ul><li>Who </li></ul></ul><ul><ul><li>What </li></ul></ul><ul><ul><li>Where </li></ul></ul><ul><ul><li>When </li></ul></ul><ul><ul><li>Why </li></ul></ul><ul><ul><li>How </li></ul></ul><ul><li>Additional: So what? How does it impact readers? Why should they care? </li></ul>
  12. 12. Typical order of hard news lead <ul><li>Who then what </li></ul><ul><ul><li>Immediate ID lead </li></ul></ul><ul><ul><li>Delayed ID lead </li></ul></ul><ul><li>Time, day and place are after the who and what if at all in the lead </li></ul><ul><ul><li>Time-day-place </li></ul></ul>
  13. 13. Wednesday’s agenda <ul><li>Discuss Chapter 4, Macro Editing </li></ul><ul><li>Edit </li></ul>