How to create and run an ezine for profit - Part 1


Published on

Visit for more info

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

How to create and run an ezine for profit - Part 1

  1. 1. How to create and run an ezine for profit - Part 1
  2. 2. Ezines are electronic publications distributed by email or posted on a website. Ezines are typically focused on a certain subject matter. Ezines are just like your typical magazine format of monthly or weekly topical publications in an electronic format.
  3. 3. The title EZINE does not come from the phrase Electronic Magazine, cause you might be thinking that the E inelectronic and the Zine in magazine are joined to form this word.
  4. 4. Actually Ezine came from the word FanZine which was a publication with a small subscriber base back then. FanZines were targeted publications that were usually geared towards specific topics like Sci-Fi, Fantasy, and Football clubs.
  5. 5. Those printed publications were called FanZines, but were frequently referred to as Zines instead.
  6. 6. Back to modern days, most Ezines are focused aroundspecific topics and interest groups, just like the way the Zines once were.
  7. 7. Now that we know what ezines are, lets now discuss the basics of creating and doing business with ezines.
  8. 8. Ezine publishing is a very important factor towards abusiness success for many reasons. Basically, it keeps youin contact with your potential customers. The relationshipbetween your clients is formed and that is what is needed for trust and respect.
  9. 9. You can also profit by selling advertisements through your own ezine publication. Ezines can be used both as an advertising platform for your business as well as an income-generating endeavor.
  10. 10. When starting out with your ezine publication, keep inmind the basic and most important elements of a good ezine.
  11. 11. People are more drawn to reading short ezines than thoselong ones that keep on making discussions that go on and on.
  12. 12. 2. Minimal advertisement is a must. It is a good point thatpublishers must advertise in their ezines, but always keep it to a reasonable number of about seven or less, depending on the length of your ezines.
  13. 13. 3. Make it personal. When creating your ezines, add your personality to it. Talk to your subscribers. Make it warm and inviting. Let them get into you as you get to know them better.
  14. 14. 4. Put in some interactivity. Make your ezines fun as wecan all use a bit of fun. Put a form in there, some surveyquestions, a bit of trivia, and other forms of interaction.
  15. 15. 5. Put in quality content. If your ezines talk aboutsomething that deals with paper crafts, then make sure it provides information about how to make paper crafts.Tips, articles, links, resources, products, tools, news, etc. - these are all the things you can and should give your readers.
  16. 16. 6. Be on time and consistent. If you posted that you will be sending out ezines once a week every Monday, then do it that way. If ever something happens that is beyond your control that might prevent this, just explain to your subscribers in your next release and they will surely understand.
  17. 17. 7. Make it a priority to have original content. If you are not sure about articles, then just write editorials or short scripts with news updates, interesting tips, and product reviews.
  18. 18. But most importantly, Enjoy your ezine, have fun with it,be yourself, and wonderful things will start to happen. Atleast they did for so many success stories - they met great new people and their businesses flourished. This can all happen for you as well with your very own quality ezine!
  19. 19. Please visit: for more info