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Mobile Messenger - New Ways And Chances For Companies

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Mobile Messenger decken das Bedürfnis der Nutzer nach geschlossener Kommunikation. Die Apps dafür sind die am schnellsten wachsenden Social Apps. Zeit, sie zu nutzen!

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Mobile Messenger - New Ways And Chances For Companies

  1. 1. 03.06.14
  2. 2. STORCK, 1&1
  3. 3. 03.06.14 Mobile Messenger New Ways and Chances for Companies
  4. 4. 03.06.14 Agenda Phänomen Messenger Best Practices Ausblick
  5. 5. 03.06.14 Fakten Phänomen Messenger
  6. 6. 03.06.14 Quelle: GlobalWebIndex Q3 2013 - Q1 2014
  7. 7. 03.06.14 Quelle: http://ben-evans.com/benedictevans/2013/11/5/mobile-is-eating-the-world-autumn-2013-edition
  8. 8. 03.06.14 ● Über 50 Messaging Apps haben mehr als eine Million Downloads ● 12 davon haben über 50 Millionen Downloads ● Nachrichten pro Tag: ○ Whatsapp: 14.000.000.000 ○ SMS: 20.000.000.000 ● Fotos pro Tag: ○ Whatsapp: 400.000.000 ○ Snapchat: 350.000.000 ○ Facebook: 350.000.000 ○ Instagram: 55.000.000 Zahlen Quelle: http://ben-evans.com/benedictevans/2013/11/5/mobile-is-eating-the-world-autumn-2013-edition
  9. 9. 03.06.14 bild.de BILD-Leser wissen mehr! .. aber das hält sie nicht vom Texten ab. Quelle: http://www.bild.de/digital/handy-und-telefon/whatsapp/handy-darum-ist-whatsapp-so-beliebt-34334922.bild.html
  10. 10. 03.06.14 Warum werden Messenger genutzt? Heute: Geschlossene Kommunikation Viele Nachrichten an enge Kontakte Früher: Offene Kommunikation Wenige Nachrichten an lose Kontakte
  11. 11. 03.06.14 Best Practices
  12. 12. 03.06.14 Service Kundenservice über whatsapp? Warum nicht!
  13. 13. 03.06.14 Firmenprofile Asiatische Messenger wie Line sind ganz vorne dabei.
  14. 14. 03.06.14 WhatsApp nach dem Abi? “Bis wann muss ich mich bewerben?” (Studieren in Fernost) Quelle: https://www.youtube.com/watch?v=jt4_N3mz3cU
  15. 15. 03.06.14 Google Helpouts Echte Hilfe. Von echten Menschen. Quelle: https://www.youtube.com/watch?v=jt4_N3mz3cU
  16. 16. 03.06.14 Seid für eure Kunden da! Fragt dabei nicht nach dem Aufwand, sondern nach dem Nutzen. Fazit: Service
  17. 17. 03.06.14 Tools Spezielle Tools führen zur Verbreitung von Brand Content in Messengern.
  18. 18. 03.06.14 WhatsApp Share Button Macht es möglichst einfach, eure Inhalte zu teilen! Quelle: http://klaus-breyer.de/development/den-neuen-whatsapp-share-button-implementieren/572
  19. 19. 03.06.14 Content-Generatoren Helft eurer Zielgruppe, sich selbst auszudrücken! Quelle: Meme Generator by MemeCrunch
  20. 20. 03.06.14 2nd Screen Support Screenshots von Vampire Diary aufnehmen und versenden! Quelle: http://mashable.com/2014/02/03/second-screen-tv-apps/?utm_cid=mash-com-Tw-main-link#gallery/apps-for-second-screen-tv/52f92ef5b589e405920003b3
  21. 21. 03.06.14 Sharing is Caring Sind die Inhalte erst mal auf dem Smarpthone erstellt, werden sie auch verschickt werden! Fazit: Tools
  22. 22. 03.06.14 Kampagnen Persönliche Marken-Erlebnisse in Echtzeit.
  23. 23. 03.06.14 Snaptop co-operative als Freund hinzufügen und Gutschein erhalten. Quelle: http://www.thedrum.com/news/2013/08/28/co-operative-electrical-set-use-snapchat-marketing-students-snaptop-campaign
  24. 24. 03.06.14 Taco Bell Beefy Crunch Burrito Announcement für Follower. Quelle: http://mashable.com/2013/05/01/taco-bell-joins-snapchat/
  25. 25. 03.06.14 Quelle: http://romeoandjulietthefilm.tumblr.com/post/61772494133/romeo-is-now-on-snapchat-follow-romeomoments
  26. 26. 03.06.14 16 Handles Regelmäßige Sonderangebote über Snapchat. “Our core user is a Snapchat user” Quelle: http://16handles.com/
  27. 27. 03.06.14
  28. 28. 03.06.14 Absolut Vodka Bodyguard Sven gibt der Marke auf WhatsApp eine Stimme.. Quelle: https://www.youtube.com/watch?v=ozFLRwzyO6Q
  29. 29. 03.06.14 Flirts.. und bekommt eindeutige Angebote..
  30. 30. 03.06.14 .. und verrückte Videos.
  31. 31. 03.06.14 Neue Medien = Neue Kampagnen Der Marketer von heute ist genauso flexibel und schnell wie die Medien. Fazit: Kampagnen
  32. 32. 03.06.14 Ausblick
  33. 33. 03.06.14 Evolution digitaler Kommunikation E-Mail Social Networks Messenger
  34. 34. 11.12.13 Warum noch warten? Reichweite Die Reichweite ist vorhanden. Messenger sind die am schnellsten wachsenden Social Apps! Bedürfnis Dem Wachstum zu Grunde liegt ein Bedürfnis nach geschlossener Kommunikation. Affine Zielgruppe Messenger werden für private Kommunikation verwendet und sind tief im Leben verwurzelt. .. und beim Kommunizieren in einem geschlossenen Kanal wird auch nicht mehr jede Beschwerde zu einem Shitstorm!
  35. 35. 03.06.14 buddybrand GmbH Rudi-Dutschke-Straße 26 10969 Berlin Blog: http://klausbreyer.de FB: http://facebook.com/klausbreyer TW: http://twitter.com/klausbreyer Klaus Breyer E: kb@buddybrand.de T: +49 30 446 779 3-10 F: +49 30 446 779 3-25 Die in dieser Präsentation dokumentierten Gedanken und Ideen sind stets Eigentum der buddybrand GmbH. Der gesamte Inhalt ist durch das deutsche Urheberrecht geschützt. Eine auch nur auszugsweise Nutzung oder Weitergabe an Dritte bedarf in jedem Fall der ausdrücklichen, schriftlichen Genehmigung durch die buddybrand GmbH. Impressum

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