Brand Vision & Reality

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In a booming retail market in China appearance and quality of luxurious stores are often compromized by inexperienced outfitters and manufacturers - consequently also damaging the desired brand vision & customer experience.

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Brand Vision & Reality

  1. 1. © Haya Retail<br />Partnership to transferBrand Vision intoStore Appearance<br />
  2. 2. © Haya Retail<br />Whether Lifestyle Experience is targeted in a Boutique orMulti-Brand Appearance in aShop-in-Shop EnvironmentCustomer Experience needs to be transferred into … <br />
  3. 3. © Haya Retail<br />Sales<br />
  4. 4. © Haya Retail<br />What determines Customer Experience – besidesCustomer Support ?<br />
  5. 5. © Haya Retail<br />Design of Store and Details.Appearance & Elegance of Store.Quality between Floor and Ceiling.Style and Chic of Fixtures.Attractive Presentation.Immediate Brand Recognition.Light & Multimedia<br />
  6. 6. © Haya Retail<br />Digital devices driving true luxury to become even moreluxurious<br />Dolce and Gabbana Flagship Store in Milano<br />
  7. 7. © Haya Retail<br />The 5 Components to define real Luxury<br />
  8. 8. © Haya Retail<br />Visual Effect and Design.Quality and Craftsmanship.Customer Experience.Presentation.Brand and Tradition.<br />
  9. 9. © Haya Retail<br />Asian markets are growing faster than your HQ may have prepared for!!<br />
  10. 10. © Haya Retail<br />Limited Resources for Store Roll-out.No Manpower to continuously check Repair & Maintenance Work.Overview over General Contractor, Project Management, Suppliers ….Follow up on Snagging List, R&D, Design Changes, Cost Efficiency <br />
  11. 11. © Haya Retail<br />It’s all about … Scheduling!<br />
  12. 12. © Haya Retail<br />Conclusions<br />Quality Mindset<br />Pro-active Attitude<br />Communication<br />Project Management<br />One-Stop Solution<br />Capacity<br />
  13. 13. © Haya Retail<br />
  14. 14. © Haya Retail<br />Contact Information<br />Klaus Scholz<br />General Manager<br />Brand & Fashion Division<br />Haya Retail – Beijing & Shanghai<br />Web www.HayaRetail.com<br />E-Mail Klaus.Scholz@HayaRetail.com<br />Mobile <br />Direct <br />Assistant+86 (0)10 5970 7350<br />

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