Truth, Lies & Social Media


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  • Source: Jenise Uehara Henrikson, Growth of Social Media - Search Engine Journal
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  • Source: Jenise Uehara Henrikson, Growth of Social Media - Search Engine Journal
  • Source: Jenise Uehara Henrikson, Growth of Social Media - Search Engine Journal
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  • Truth, Lies & Social Media

    1. 1. Truth, lies & social media <ul><li>Mathias Klang </li></ul>
    2. 2. The easy part: social media <ul><li>How did we get here? </li></ul>
    3. 3. Flickr 2000 2001 2002 2003 2005 2004 2006 Wikipedia Linkedin Blogger 1999 Second Life My Space Skype Digg Facebook Ning YouTube Twitter Spotify Google c:a 1998 2008 2007 2009 Farmville iphone Wikileaks Angry Birds
    4. 4. Theoretical rights become inevitable practice
    5. 6. Warning! “Multiplication can produce powerful numbers” <ul><li>Copyriot (Rasmus Fleischer) </li></ul>
    6. 12. The hard part: What is truth?
    7. 13. What is an expert…?
    8. 14. Monopoly on knowledge <ul><li>Sharp division between readers and writers </li></ul>
    9. 15. Monopoly on truth
    10. 16. Are we Biologically programmed to seek authority?
    11. 17. Stories of “truth” <ul><li>And problems with technology </li></ul>
    12. 18. 1. Old truth
    13. 19. Spanish case <ul><li>El riesgo de querer ser esbelta (El Pais 1991) </li></ul>
    14. 20. 2. opinions
    15. 21. <ul><li>&quot;Crap! Robin Hood airport is closed. You've got a week and a bit to get your shit together otherwise I'm blowing the airport sky high!&quot; </li></ul>
    16. 22. 3. entrapment: the seduction of technology
    17. 23. 4. Contextual truth
    18. 25. 5. Filter bubbles
    19. 26. Do you know who you are?
    20. 27. compartmentalization
    21. 28. Social media & anti-compartmentalization
    22. 29. Thinking for yourself
    23. 30. It will be very hard for people to watch or consume something that has not in some sense been tailored for them. <ul><li>Eric Schmidt, Google </li></ul>
    24. 31. Personalization is trivialization
    25. 32. What do the people who control what we can do, think?
    26. 33. What will they let us think?
    27. 34. A Squirrel Dying In Your Front Yard May Be More Relevant To Your Interests Right Now Than People Dying In Africa <ul><li>Mark Zuckerberg </li></ul>
    28. 35. The right to be forgotten
    29. 36. 6. A neutral point of view: Wikipedia
    30. 37. Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge. <ul><li>Jimmy Wales </li></ul>
    31. 38. Be careful what you wish for 'Cause you just might get it And if you get it then you just might not know What to do wit' it… <ul><li>Eminem </li></ul>
    32. 39. Wikipedia: Neutral Point of view
    33. 40. Burkina faso
    34. 41. OUAGADOUGOU [citation needed]
    35. 46. So what’s new about all this?
    36. 47. the expert is dead, long live the experts.
    37. 48. We are all experts now?
    38. 49. Influence systems (klout) <ul><li>Measuring what? </li></ul><ul><li>Illusion of experts </li></ul>
    39. 50. Source criticism (källkritik) <ul><li>From avoiding plagiarism  independent thinking </li></ul>
    40. 51. Question why, how & where things are being said.
    41. 52. In moderation… abuse of power may cause social #fail
    42. 53. Just because you're paranoid Don't mean they're not after you. <ul><li>Kurt Cobain </li></ul>
    43. 56. Thank you.
    44. 57. Information <ul><li>All images from (unless specifically stated) </li></ul><ul><li>Image & licensing info in the notes section of slides </li></ul><ul><li>Presentation licensed: Creative Commons BY-NC-SA </li></ul><ul><li>The presentation can be downloaded from: </li></ul><ul><li>More information about me: & </li></ul><ul><li>Mathias Klang. [email_address] or @klang67 </li></ul>