A Paranoid Peek at Social Media


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  • A Paranoid Peek at Social Media

    1. 1. Paranoid Peek at Social Media <ul><li>Mathias Klang </li></ul>
    2. 2. Problem 1: We are stupid
    3. 3. Problem 2: We don’ t know what we don ’ t know
    4. 4. Problem 3: difference between who I want to be & who I am…
    5. 5. Problem 4: The keepers of algorithms know this
    6. 6. There have always been gatekeepers.
    7. 7. A Squirrel Dying In Your Front Yard May Be More Relevant To Your Interests Right Now Than People Dying In Africa <ul><li>Mark Zuckerberg </li></ul>
    8. 8. <ul><li>Exodus 20:14 </li></ul>THE WICKED BIBLE (1631)
    9. 9. Analog world
    10. 10. Oldest recorded music: 1857
    11. 12. World wide web (1990)
    12. 13. Flickr 2000 2001 2002 2003 2005 2004 2006 Wikipedia Linkedin Blogger 1999 Second Life My Space Skype Digg Facebook Ning YouTube Twitter Spotify Google c:a 1998 2008 2007 2009 Farmville iphone Wikileaks Angry Birds
    13. 14. A pattern of tech adoption
    14. 15. Initial optimism
    15. 16. Euphoric optimism
    16. 19. Concern
    17. 21. Dark Pessimism
    18. 22. “ Having two identities for yourself is an example of a lack of integrity” <ul><li>Mark Zuckerberg </li></ul>
    19. 24. Balance?
    20. 25. Social media & social change
    21. 26. optimism
    22. 27. Pessimism
    23. 28. an attempted revolution
    24. 29. balance
    25. 30. Technology changing society, but social rules slow to evolve…
    26. 31. Surveillance: gaze from above
    27. 32. power <ul><li>How is surveillance possible? </li></ul>
    28. 33. The state <ul><li>Information gathering </li></ul>
    29. 35. Sousveillance: A gaze from below
    30. 36. Social ties <ul><li>How is sousveillance possible? </li></ul>
    31. 37. “ friends”
    32. 38. Autoveillance: a gaze from within
    33. 39. Exhibitionism? <ul><li>How is autoveillance possible? </li></ul>
    34. 40. We used to leak information
    35. 41. Compartmentalization
    36. 42. Analog social norms
    37. 43. Protection from the outer gaze
    38. 44. Today we have a mix of sur, sous & autoveillance. regulation mainly focuses on surveillance.
    39. 45. End of privacy?
    40. 46. The Hive-mind
    41. 47. If you have done nothing wrong, you have nothing to fear
    42. 48. We have (theoretical) control over Big Brother
    43. 49. If you are not paying for it, you're not the customer; you're the product being sold
    44. 50. personalization
    45. 51. The internet is shows us what it thinks that we want to see – not what we need to see <ul><li>Eli Pariser </li></ul>
    46. 52. Identity & Information junk food.
    47. 53. It will be very hard for people to watch or consume something that has not in some sense been tailored for them. <ul><li>Eric Schmidt, Google </li></ul>
    48. 54. Technology is not inherently democratic
    49. 55. We have (theoretical) control over Big Brother
    50. 56. Law without infrastructure
    51. 57. Thank you.
    52. 58. Information <ul><li>All images from www.flickr.com (unless specifically stated) </li></ul><ul><li>Image & licensing info in the notes section of slides </li></ul><ul><li>Presentation licensed: Creative Commons BY-NC-SA </li></ul><ul><li>The presentation can be downloaded from: www.slideshare.net/klang </li></ul><ul><li>More information about me: www.techrisk.se & www.digital-rights.net </li></ul><ul><li>Mathias Klang. [email_address] or @klang67 </li></ul>