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This presentation will focus on how technology planning can lead to benefits in the creative and practical realms of interpretive and strategic planning, as well as play a critical role in the ability of museums to advocate in their best interests.
Many organizations find themselves saddled with expensive or inappropriate technological solutions that fail to deliver desired outcomes. Often this is because the ‘bells and whistles’ of technology have driven the ideas – and not the other way around.
Whether planning for new technology to enhance visitor experience or improve marketing or business practices, much of the concept-driven process is similar, including the use of effective planning steps to ensure a successful outcome.
This presentation will also address how technology can be a powerful tool – not just to engage or market to audiences but to extract information to help organizations evaluate strengths and weaknesses and make better decisions for the future.
How does all this relate to advocacy? Creating meaningful and engaging learning experiences can transform visitors into stakeholders. Being able to evaluate the success of interpretive and strategic plans can furnish proof that museums matter profoundly, as catalysts of learning, civic pride and economic development.
(Karen Hengerer, Anne Thwaits, and Emily Duwel)