Twitter and “ROI”
Kaia Landon
Consultant, New Muse Media
American Association of Museums Annual Conference
May 2010
TWITTER
• What is Twitter?
• Why shouldn’t you use Twitter?
• Why should you use Twitter?
• What to do
• What not to do
• Tools of...
What is Twitter?
Lists
• For MHM:
– Museums
– Arizona/Mesa/Phoenix
– Travel
– History
– Culture
Framework for Choosing Technologies
• Start from problems, work toward solutions
• What are your goals?
• Does it fit with...
Listen First!
If you’re going to use Social Media, it’s a good
idea to start by listening
– Learn what people are saying a...
Issues to Consider
• Policy and ROI/Measurement – 6 minutes
• What is the goal? Money? Fame? Outreach?
Image?
• Do/Should you have a Social M...
Blogging, and tweeting and Facebook Oh MY! Web 2.0 for small museums
Blogging, and tweeting and Facebook Oh MY! Web 2.0 for small museums
Blogging, and tweeting and Facebook Oh MY! Web 2.0 for small museums
Blogging, and tweeting and Facebook Oh MY! Web 2.0 for small museums
Blogging, and tweeting and Facebook Oh MY! Web 2.0 for small museums
Blogging, and tweeting and Facebook Oh MY! Web 2.0 for small museums
Blogging, and tweeting and Facebook Oh MY! Web 2.0 for small museums
Blogging, and tweeting and Facebook Oh MY! Web 2.0 for small museums
Blogging, and tweeting and Facebook Oh MY! Web 2.0 for small museums
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Blogging, and tweeting and Facebook Oh MY! Web 2.0 for small museums

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From the 2010 American Association of Museums Annual Meeting.

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Blogging, and tweeting and Facebook Oh MY! Web 2.0 for small museums

  1. 1. Twitter and “ROI” Kaia Landon Consultant, New Muse Media American Association of Museums Annual Conference May 2010
  2. 2. TWITTER
  3. 3. • What is Twitter? • Why shouldn’t you use Twitter? • Why should you use Twitter? • What to do • What not to do • Tools of value – Integration with other platforms • Case studies, MHM + one other? • Personal/professional development uses •
  4. 4. What is Twitter?
  5. 5. Lists • For MHM: – Museums – Arizona/Mesa/Phoenix – Travel – History – Culture
  6. 6. Framework for Choosing Technologies • Start from problems, work toward solutions • What are your goals? • Does it fit with your strategic plan? • What’s the hoped-for ROI for the project? More tech is not necessarily better
  7. 7. Listen First! If you’re going to use Social Media, it’s a good idea to start by listening – Learn what people are saying about you – Learn how the platform works Google Alerts
  8. 8. Issues to Consider
  9. 9. • Policy and ROI/Measurement – 6 minutes • What is the goal? Money? Fame? Outreach? Image? • Do/Should you have a Social Media Policy? • What is ROI, and is it a valid measurement for social media? • Other forms of measurement – Analytics – Stats – Anecdotal information

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