Velocity Santa Clara 2016 talk!
Users’ ad blockers are impacting your site’s perceived performance, but measuring the impact of ad blockers on actual and perceived performance can be difficult. While ad blockers are reported to improve performance, the lack of proper tooling can make metrics difficult to collect and their true impact difficult to measure. Karan Kumar offers an overview of new testing he has created that measures the overall impact ad blockers have on the quality of user experience and performance across a number of sites.
How ad blockers work
The components of these extensions that cause the biggest impact on performance
The impact of ad blockers on top Alexa and Internet retailer sites
How to create a private instance to measure the impact of ad blockers on your own website with open source technology
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