How to Discover and
Market Your Personal
Brand
Kimberly Renee Knowles
kimberly@kimberlyknowles.com
Why Discover and Market
Your Personal Brand?
So You Will Stand Out from the Crowd!
So You Will Influence How You Are Perce...
Let’s Look at Some
Examples…
Let’s Look at Some
Examples…
Let’s Look at Some
Examples…
Key Elements of
Effective Brands
Authenticity
• Clarity
• Consistency
• Constancy
Your Personal Brand –
in 3 Key Steps!
Maintain Your Brand
Market Your Brand
Discover Your Brand
Discover Your Brand:
Key Questions to Ask
 What sets you apart from your peers?
 What are your key strengths?
 Which pe...
Discover Your Brand:
Useful Tools
Book Tool
What Color Is Your Parachute? Flower Petals Exercise
StrengthsFinder 2.0 Stren...
Market Your Brand:
Your Target Audience
 Which people are in the best position to
help you advance your career?
 Career ...
Market Your Brand:
Your Target Audience
 How Can You Find Them?
 Your Personal Network
 Professional Associations
 Soc...
Market Your Brand:
LinkedIn Profile
Market Your Brand:
Resume / Google Docs
Market Your Brand:
Business Cards
Market Your Brand:
Google+ Profile
Market Your Brand:
Your Personal Website
Market Your Brand:
Blog
Market Your Brand:
Twitter
Market Your Brand:
Facebook
Market Your Brand:
Pinterest
Market Your Brand:
Instagram
Market Your Brand:
YouTube Channel
Market Your Brand:
Amazon Store
Market Your Brand:
Slideshare.net
Market Your Brand:
Google Search
Maintain Your Brand:
Key Tips
 Continue to Build Your Brand Over Time
 Don’t Wait Until Your Next Job Search
 Make Netw...
For More Information:
Key Resources
Resource Author
Career Distinction: Stand Out By
Building Your Brand
William Arruda an...
?
Kimberly Renee Knowles
kimberly@kimberlyknowles.com
@AdviserInspired
www.linkedin.com/in/kimberlyreneeknowles
Upcoming SlideShare
Loading in …5
×

How to Discover and Market Your Personal Brand

1,271 views

Published on

This is a presentation that I gave in May 2011 at the Catholic Networking Night held at St. Dominick's church in San Francisco. It covers how to discover your unique selling points and market them using technology such as LinkedIn, Google Profiles, blogs, websites, and more!

1 Comment
0 Likes
Statistics
Notes
  • It is very simple but to the point

    Jimmy
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
1,271
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
44
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

How to Discover and Market Your Personal Brand

  1. 1. How to Discover and Market Your Personal Brand Kimberly Renee Knowles kimberly@kimberlyknowles.com
  2. 2. Why Discover and Market Your Personal Brand? So You Will Stand Out from the Crowd! So You Will Influence How You Are Perceived! So You Will Manage Your Career!
  3. 3. Let’s Look at Some Examples…
  4. 4. Let’s Look at Some Examples…
  5. 5. Let’s Look at Some Examples…
  6. 6. Key Elements of Effective Brands Authenticity • Clarity • Consistency • Constancy
  7. 7. Your Personal Brand – in 3 Key Steps! Maintain Your Brand Market Your Brand Discover Your Brand
  8. 8. Discover Your Brand: Key Questions to Ask  What sets you apart from your peers?  What are your key strengths?  Which personality attributes do people use to describe you?  Which activities satisfy you the most?  Which accomplishments are you the most proud of? Use Stories!
  9. 9. Discover Your Brand: Useful Tools Book Tool What Color Is Your Parachute? Flower Petals Exercise StrengthsFinder 2.0 StrengthsFinder Career Distinction: Stand Out By Building Your Brand 360Reach
  10. 10. Market Your Brand: Your Target Audience  Which people are in the best position to help you advance your career?  Career Industry  Job Position / Title  Location / Geographic Area  Level of Education
  11. 11. Market Your Brand: Your Target Audience  How Can You Find Them?  Your Personal Network  Professional Associations  Social Networking Sites  Alumni Associations  Blogosphere Use Informational Interviews!
  12. 12. Market Your Brand: LinkedIn Profile
  13. 13. Market Your Brand: Resume / Google Docs
  14. 14. Market Your Brand: Business Cards
  15. 15. Market Your Brand: Google+ Profile
  16. 16. Market Your Brand: Your Personal Website
  17. 17. Market Your Brand: Blog
  18. 18. Market Your Brand: Twitter
  19. 19. Market Your Brand: Facebook
  20. 20. Market Your Brand: Pinterest
  21. 21. Market Your Brand: Instagram
  22. 22. Market Your Brand: YouTube Channel
  23. 23. Market Your Brand: Amazon Store
  24. 24. Market Your Brand: Slideshare.net
  25. 25. Market Your Brand: Google Search
  26. 26. Maintain Your Brand: Key Tips  Continue to Build Your Brand Over Time  Don’t Wait Until Your Next Job Search  Make Networking a Habit  Post Updates and Blog Regularly  Google Yourself Periodically  Avoid Harming Your Online Reputation Stick With It!
  27. 27. For More Information: Key Resources Resource Author Career Distinction: Stand Out By Building Your Brand William Arruda and Kristin Dixson Me 2.0: 4 Steps to Building Your Future Dan Schawbel “The Brand Called You” (Article) Fast Company Magazine, August 1, 1997, Tom Peters “Your Personal Brand” (Presentation given at CCDA Conference) K.C. Anderson, www.kcandersoncareercoaching.com
  28. 28. ? Kimberly Renee Knowles kimberly@kimberlyknowles.com @AdviserInspired www.linkedin.com/in/kimberlyreneeknowles

×