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What is Keyword Match Type?

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Keyword match types help Google Ads determine how closely a search query or other input must match your keyword

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What is Keyword Match Type?

  1. 1. KEYWORD MATCH TYPE kkmfazil
  2. 2.  Use Matching options with your keywords to help control which searches can trigger your ad.  When choosing the appropriate Match type for a keyword, we typically recommend starting with broad Match to maximize your potential to show your ads on relevant searches.  Use the search terms report to monitor which keyword variations triggered your ads. Using Keyword Matching Options kkmfazil
  3. 3. Keyword Match Types are:- 1)Broad Match 2)Broad Match Modifier 3)Phrase Match 4)Exact Match 5)Negative Match Kkmfazil
  4. 4. 1. Broad Match This is the default matching option. With broad match, your ad may show if a search term contains your keyword terms in any order, and possibly along with other terms. Your ads can also show for close variations of your keywords. kkmfazil
  5. 5. 2. Broad Match Modifier You can add a modifier, the plus sign on your keyboard (+), to any of the terms that are part of your broad match keyword phrase. By adding a modifier, your ads can only show when someone's search contains those modified terms, or close variations of the modified terms, in any order. The modifier won't work with phrase match or exact match keywords. kkmfazil
  6. 6. 3. Phrase Match With phrase match, your ad can show when someone searches for your exact keyword, or your exact keyword with additional words before or after it. We'll also show your ad when someone searches for close variations of that exact keyword, or with additional words before or after it. kkmfazil
  7. 7. 4. Exact Match With exact match, your ads can appear only when someone searches for your exact keyword, without any other terms in the search. We'll also show your ad when someone searches for close variations of that specific keyword. To use an exact match keyword, simply surround the entire keyword with brackets. For example, [women's hats]. kkmfazil
  8. 8. 5. Negative Match You can use negative match to prevent your ad from showing to people searching for certain terms. Your ad won't show if a search term contains the keyword term you define with a minus sign (-) prefix. Negative keywords are an especially useful way to filter out irrelevant traffic and thus prevent unwanted clicks. Cont.. kkmfazil
  9. 9. You can use negative keywords in conjunction with other match types. For example, you could use an exact match negative keyword to prevent your ad from showing to people who searched for that exact keyword. Keep in mind that when you use negative keywords, your ads could still show on searches that include synonyms and other variations, such as singular or plural versions of your words. If your keyword is women's hats and you add the negative keyword -women your ad won't appear for any searches that contain the word women. kkmfazil
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