Use Matching options with your keywords to help control which
searches can trigger your ad.
When choosing the appropriate Match type for a keyword, we
typically recommend starting with broad Match to maximize your
potential to show your ads on relevant searches.
Use the search terms report to monitor which keyword variations
triggered your ads.
Using Keyword Matching Options
Keyword Match Types are:-
2)Broad Match Modifier
1. Broad Match
This is the default matching option. With broad match,
your ad may show if a search term contains your
keyword terms in any order, and possibly along with
other terms. Your ads can also show for close
variations of your keywords.
2. Broad Match Modifier
You can add a modifier, the plus sign on your keyboard
(+), to any of the terms that are part of your broad
match keyword phrase. By adding a modifier, your ads
can only show when someone's search contains those
modified terms, or close variations of the modified
terms, in any order. The modifier won't work with
phrase match or exact match keywords.
3. Phrase Match
With phrase match, your ad can show when someone
searches for your exact keyword, or your exact
keyword with additional words before or after it. We'll
also show your ad when someone searches for close
variations of that exact keyword, or with additional
words before or after it.
4. Exact Match
With exact match, your ads can appear only when
someone searches for your exact keyword, without any
other terms in the search. We'll also show your ad
when someone searches for close variations of that
To use an exact match keyword, simply surround the
entire keyword with brackets. For example, [women's
5. Negative Match
You can use negative match to prevent your ad from
showing to people searching for certain terms. Your ad
won't show if a search term contains the keyword term
you define with a minus sign (-) prefix. Negative
keywords are an especially useful way to filter out
irrelevant traffic and thus prevent unwanted clicks.
You can use negative keywords in conjunction with
other match types. For example, you could use an
exact match negative keyword to prevent your ad from
showing to people who searched for that exact
keyword. Keep in mind that when you use negative
keywords, your ads could still show on searches that
include synonyms and other variations, such as
singular or plural versions of your words.
If your keyword is women's hats and you add the
negative keyword -women your ad won't appear for any
searches that contain the word women. kkmfazil