SPF - loreal brandstorm

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  • SPF - loreal brandstorm

    1. 5. North America Western Europe + =
    2. 6. North America Asia Pacific
    3. 7. DISTRIBUTION-ASIA PACIFIC
    4. 9. MARKET CHARACTERISTICS DERMO-COSMETIC ADVERTISEMENT LOCAL BRAND ASIAN BRAND
    5. 10. HABIT EXPECTATION ATTITUDE
    6. 11. <ul><li>STRENGTH </li></ul><ul><li>Refreshing products </li></ul><ul><li>Professional and premium </li></ul><ul><li>medical research </li></ul><ul><li>Impressive advertisement </li></ul><ul><li>Dermatologist’s free </li></ul><ul><li>consultancy service </li></ul><ul><li>WEAKNESS </li></ul><ul><li>Inadequate publicity </li></ul><ul><li>Limited channels </li></ul><ul><li>OPPORTUNITY </li></ul><ul><li>Expansion in plastic </li></ul><ul><li>surgery market </li></ul><ul><li>Constant expansion of </li></ul><ul><li>cosmetic pharmacist </li></ul><ul><li>distribution & Rising </li></ul><ul><li>awareness of sun protection </li></ul><ul><li>Complicated process </li></ul><ul><li>THREAT </li></ul><ul><li>Lack of knowledge for </li></ul><ul><li>autumn and winter sun </li></ul><ul><li>protection </li></ul>
    7. 14. WEEKLY DOSE PEOPLE WORKING OUTDOORS STUDENTS PRODUCT LINE
    8. 15. SIMPLE PROFESSIONAL ACCESSIBLE EASY TO CARRY SIMPLIFIED PROCESS MEDICAL RESEARCH WEEKLY DOSE
    9. 16. PRO PLE FESSIONAL SIMPLY PROFESSIONAL, PROFESSIONALLY SIMPLE

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