With an online ad spend increase of 53% in the last five years and continued growth expected to hit $50 billion by 2015, we are way past the days of "emerging" media and "new" technology. The technology is fast and consumer adoption is faster.
Because of the pace and interconnectedness of disciplines within the space, a digital agency model functions quite differently than "traditional" agencies. As a result, the more traditional rules of agency search and management do not always apply. Kerry Kielb, Senior Consultant - The Bedford Group, along with Jon Cook, CEO of VML and Rob Crigler, VP of Digital Marketing, Rooms to Go present best practices for navigating this highly variable world of specialists to optimize output for your brand. Topics include critical actions for digital agency search and selection, organizing your internal team for optimal efficiency and performance and how compensation and KPIs may differ in the digital agency space and why.