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Business strategies of football clubs

Strategies of football club

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Business strategies of football clubs

  1. 1. Business Strategies of Football Clubs Litesh BhatiaSuraj ChopdaKushal ChaudhariKirankumar Dash-
  2. 2. History of the Game
  3. 3. Leagues of the World
  4. 4. Strategy of a club • Revenue Model • Expenses • Brand Value
  5. 5. Revenue Areas • Match-day Ticket Sales & Hospitality • Broadcasting Rights • Sponsorships & Endorsements • Dedicated TV Channels & Radios • Merchandise & Memorabilia • Franchises & Partnerships • Betting & Gaming • Pre Season Tours
  6. 6. Expenses
  7. 7. Assets • Fan Base • Manchester United – 350 mn • Barcelona FC – 261 mn • Real Madrid - 180 mn • Stadiums • Hospitality
  8. 8. • Brand Equity Value Brands are the most valuable intangible assets in business today
  9. 9. How is the Value decided?
  10. 10. What determines the success of a football clubs? 1) Trophies, honors , wins 2) Financial wins (Profit making) Let see where your club is placed!!!
  11. 11. Variables affecting strategies of club Management Staff Playing Squad Playing time each player Trophies Football clubs
  12. 12. Styles • Madridista (Galacticos) • Ajax FC (Youth System) • Rock Like Porto FC (Transfer player earn money)
  13. 13. Craziness of transfer market!! • How is a player valuated?
  14. 14. 9 Factors To Determine a Football Players Transfer Value • • • • • • • • Squad status Age Talent League Factor Premium Position Adaptability Depreciation Image rights • Iconic Status
  15. 15. Broadcasting & TVs • Viewership – 900 mn homes in 202 counties • Broadcasting Rights -$ 6 bn Annually
  16. 16. Merchandise Stores & Sales • • • • • Kits Training Apparel Fashion Apparel Baby Accessories Equipments  Luggage's  Golf Accessories  Others • • • • • Home wears Magazines Prints & Posters Souvenirs Gifts o o o o o Watches Jewellery DVDs Books Executive Gifts
  17. 17. Franchises • Coffee Bars • Restaurants • Megastores • Gamplexes • Online Football Markets
  18. 18. “Impossible is just a big word thrown around by small men who find it easier to live the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.” Thank You

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