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THINKING ON
CUSTOMER PRODUCT
MATRIX
Takeshi Kakeda
2015/07/10
@kkd
takeshi@giantech.jp
MOTIVATION
• Visualize differences between traditional water fall
model and lean startup model clearly.
CUSTOMER PRODUCT
MATRIX
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development...
CASE A: FAILURE
MODEL
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development
c...
CASE C: AGILE
DEVELOPMENT MODEL
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Dev...
CASE B: LEAN
STARTUP MODEL
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Developm...
CUSTOMER PRODUCT
MATRIX
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development...
WHERE IS RISK?
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development
creation...
Goal
DESIGN SPRINT
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development
crea...
CONCLUSION
• Before
• Think and plan how we go through routes
towards the target
• During
• Notice and Act on where you ar...
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Customer Product Matrix

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I want to visualize differences between WF model and lean startup model clearly, so I use the matrix.

First uploaded: 09 Feb 2015,
Last uploaded: 10 Jul 2015

Published in: Business

Customer Product Matrix

  1. 1. THINKING ON CUSTOMER PRODUCT MATRIX Takeshi Kakeda 2015/07/10 @kkd takeshi@giantech.jp
  2. 2. MOTIVATION • Visualize differences between traditional water fall model and lean startup model clearly.
  3. 3. CUSTOMER PRODUCT MATRIX assumption discovery develop launch scale validation plan Customer Development Product Development creation
  4. 4. CASE A: FAILURE MODEL assumption discovery develop launch scale validation plan Customer Development Product Development creation develop what customer may need (or not) customer doesn’t need it !! what will customer want? customer doesn’t buy it !! how should we sell?
  5. 5. CASE C: AGILE DEVELOPMENT MODEL assumption discovery develop launch scale validation plan Customer Development Product Development creation develop and check what customer needs what is value? what is hypothesis ? what is true? what did we learn? what should we do?
  6. 6. CASE B: LEAN STARTUP MODEL assumption discovery develop launch scale validation plan Customer Development Product Development creation develop only what customer needs what is value? what is hypothesis ? what is true? what did we learn? what should we do?
  7. 7. CUSTOMER PRODUCT MATRIX assumption discovery develop launch scale validation plan Customer Development Product Development creation Lean Agile Failure
  8. 8. WHERE IS RISK? assumption discovery develop launch scale validation plan Customer Development Product Development creation MarketRisk Product Risk
  9. 9. Goal DESIGN SPRINT assumption discovery develop launch scale validation plan Customer Development Product Development creation Design Sprint in five days
  10. 10. CONCLUSION • Before • Think and plan how we go through routes towards the target • During • Notice and Act on where you are.

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