PPC in Runet

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Presentation at Search Marketing Day 2013 in Poznan, Poland.

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PPC in Runet

  1. 1. Pay-Per-Click in Runet
  2. 2. 68% 2,5% 28% 2% Contextual advertising market in Russia Others
  3. 3. Yandex Direct: Google AdWords: Favicon Sitelinks Link to company adress/phone page
  4. 4. Banner ad on Yandex SERP
  5. 5. Keywords Impressions CTR, % CPC, $ used cars Poland 11 9,09 3,63 tile for bathroom Poland 577 18,54 2,87 hotels in Warsaw 465 4,95 2,03 Poland holiday prices 63 6,35 1,53 tile Opoczno 688 13,66 0,93 products from Poland 90 3,33 0,82 parts of Poland 227 3,96 0,77 toilet bolws cersanit 2004 11,48 0,60 Krakow tours 258 13,57 0,47 clothes from Poland 2082 16,38 0,16 Yandex.Direct CPC
  6. 6. Most expansive niches on Yandex.Direct: Building Finance Real Estate Tourism Cars Exchange (Forex)
  7. 7. Direct Commander http://direct.yandex.ru/commander/
  8. 8. 30 millon users weekly 1,2 billion impressions daily Min. campain value $5 (+VAT) Min. CPC $0,03 (+VAT)
  9. 9. Begun.ru features: • Contextual advertisement in search engines, • Advertising on the most popular Runet resources, • Contextual banners with RTB on Rambler.ru and other thematic sites, • Social network Vkontakte.ru, • Mobile ads, • Ads on one of the oldest price-comparison service Price.ru
  10. 10. market.yandex.ru torg.mail.ru retail.adlabs.rumixmarket.biz
  11. 11. Yandex Market
  12. 12. www.vk.com • More than 210 million registered users • 47 000 000 hosts daily, it’s 70% of all Russian internet users • 67% of users live in Russia • 25% of Russian users live in Moscow, 11% — in Saint Petersburg • More than 60% are 25+ years old
  13. 13. Recommended CPC for some subjects: Tours to Europe 18.95 – 30 rubles Clothes from Europe 16.51 – 29.71 rubles Spare parts from Europe: 15.54 – 30.95 rubles
  14. 14. Konstantin Kanin www.pozycjonowanie.ru

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